Wechat Interprets Search Capability: Openness Is The Key To Information Distribution.

In today's "2019 WeChat open class PRO", WeChat open class lecturer Pu Zhaozhao introduced WeChat search open ability.

It is reported that WeChat search has opened up three capabilities, including brand search, commodity search and service search.

"How do we distribute information in a decentralized ecosystem?

The answer is openness.

Pu Zhaozhao emphasized.

Among them, the value of brand search is reflected in three aspects: establishing a fixed path of search, setting up a matching image and displaying more abundant information.

Pu Zhaozhao revealed that since the launch of the brand search, the average click rate is 51%.

In addition to displaying brand introduction, WeChat search can also focus on displaying all the public numbers and small programs of the brand.

In addition to name search, it also includes search for goods and services. The opening of these two services is to enable merchants and service providers to reach users further, while users also shorten the path of direct goods and services through search.

From the awareness of the establishment of goods and services to the search habits of developing goods and services.

In addition, Pu Zhaozhao also introduced WeChat's "shopping list" function.

WeChat shopping list has three functions, including:

1. order, manage the service information in the third party small order, etc.

2. collection, collection of goods and services;

3., it is worth recommending goods and services to friends who think they are worth having.

She emphasized that WeChat shopping list is not only an information management tool, but also a social distribution tool.

In September 2018, WeChat shopping list was reported. Did WeChat have a shopping cart?

Items you want to buy can be placed in a list.

It is reported that the shopping list entry is deep, hidden in the "discovery small program - Search applet".

After searching for products in the search applet, users can choose "buy" on the merchandise display page, and then the product will automatically be included in the shopping list.

After this operation, the user can click on the search column of the search applet again to see "my shopping list".

WeChat shopping list is small program shopping cart and order, commodity management tool. When the small program shopping is connected to the shopping list, the seller's shopping list and order data will be synchronized to the shopping list "want to buy the list" and "purchase list".

Buyers can manage the shopping information in all small programs through shopping cart, and evaluate the purchased goods.