We Must Learn To Sell Ourselves In Attracting Foreign Investment.

It is very important to carry out the two venture and attract foreign investment.

At the moment, many entrepreneurs lack confidence in attracting investment because of capital, technology and talent. They believe that attracting investment is good for influential big cities and big enterprises, but not for grass-roots or entrepreneurs.

So, small towns, small businesses, attracting investment is really no fun?

I'm afraid not.

There are many "black holes" and "blind spots" in cognition. We need to think about it in another way.

If we want to attract foreign investment, we should let the outside world know more about our strength and expertise, that is, resource advantages, technological advantages and industrial advantages.

As the saying goes, planted phoenix tree, do not worry about Phoenix.

You have advantages. Attracting investment is a matter of time.

The key problem is to let more investors know you, know you and choose you.

The right way to treat and understand your strengths and strengths is to see yourself in a different way.

We should find and excavate the advantages of attracting investment from many aspects of our own, and we may find their own flashpoints and find the potential of both sides and even more.

Therefore, the concept of attracting foreign investment can not really look at oneself with old eyes.

Nowadays, a fashionable business concept is called business opportunity marketing.

Business secrets.

The use of an advertisement is that "I don't tell the average person."

However, attracting foreign investment has to go the opposite way, that is, to take advantage of itself as a rare opportunity and promote it with the idea of modern marketing.

To put it plainly, it is to sell oneself to get the favor of investors.

According to the report, Huzhou, Zhejiang, skillfully used the strategy of attracting investment by intelligence, and took the improvement of technological content as the focus of business opportunities marketing. Eighteen enterprises launched their own technology patent advantage projects, and jointly invested with Taiwan businessmen and Hong Kong businessmen.

What is even more commendable is that a glass factory has cooperated with foreign investors to discount an advanced technology by 10 million yuan.

To build up business opportunities and marketing concepts, we should not engage in "face Engineering".

Never "sell the fruit, but sell yourself".

To learn to sell oneself is to "sell skillfully", pay attention to the art of selling themselves, regard the resources, soft environment and technology of attracting investment areas or entrepreneurs as commodities, see business opportunities, sell them to investors and consumers, let them feel good faith and public trust, and see profitable plans, so that they will be willing to invest in joint development.

Not only do entrepreneurs need to set up this idea, but also local governments and parents need to set up this concept. Local governments are really serving the entrepreneurs, so we must first develop and innovate the ideas of business opportunities marketing, seek more business opportunities, and make the two venture go to a higher level.