The Prospect Of Garment Foreign Trade Retail Is "Dark"?

In most people's view, because of the export of foreign trade garments, the standards for implementation are also stricter than those in the domestic market, so the quality is higher than that of similar products, resulting in a considerable portion of foreign trade becoming the object of panic buying by consumers.

According to statistics, at present, there are a few foreign trade clothing retailers in Hangzhou. They are divided into two categories. One is the low-end route. The price of clothing in the store is generally low. The clothing styles are quite unique, which are quite different from those sold by other specialty stores, and the fabric and workmanship are relatively general.

The general pattern is 20 square meters of shops, some of which are not trademarks, and most of them have different trademarks, most of which are in English.

The main customers of this kind of foreign trade clothing store are students with less economic strength and relatively low income citizens.

The other is the middle and high-end line, which is a medium and high-grade route, with a wide range of doors and a wide range of styles.

Sweaters, sweaters, jeans, winter wear, cotton padded clothes, casual pants and other special items are available in addition to clothing, household accessories, scarves, backpacks and other accessories.

The two types of retail outlets have their own characteristics and have their own marketing strategies.

Recently, however, many retail outlets in the middle and low way began to complain that business is getting worse and worse. Some businessmen even claimed that the prospect of clothing retail trade was "dark". For this reason, reporters visited Sijiqing, Qianjiang small commodity market and other low-end foreign trade clothing retailers to find out the reasons for the relatively intensive clothing market.

Mr. Wang, who is located on the first floor of Qianjiang small commodity market, told reporters that he has been doing foreign trade for two years. Compared with the foreign trade clothing stores that take the middle and high end routes, the difference in profits can only be made up by the way of small profits but quick turnover. But now he feels that this marketing method has encountered a crisis in a certain degree. "Now there are many houses on the first floor of foreign trade in the Qianjiang market. The same clothes are hung on the same brand, but the quality is uneven."

According to his statement, the clothing and summer wear prices in his shop are between 100-200 and the price of the winter clothing is between 200-500. In the market, he also takes the middle route. Other stores in the market, some of them operate the same brand, but the quality of the clothes is not good, the cost is cheap, and the selling price is also cheap. "We do this small market and do the middle and high end routes foreign trade shops. There are not many repeat customers here, and few familiar customers will book a brand of our store in advance. Many consumers choose only the relatively inexpensive foreign trade costumes, so even if the quality of the clothing in our store is better than that in other stores, sometimes it is still very bad."

Reporters immediately visited several foreign trade clothing stores, found that the price of clothing marked the same brand is very large, even up to 100 yuan, on this issue, a reporter asked a businessman along the road, he embarrassed to say that it is genuine, in fact, are goods, the price difference is certainly big.

He told reporters that clothing in the foreign trade clothing store is usually divided into two categories, genuine and counterfeit goods.

As the owner of foreign trade clothing stores said, the OEM manufacturers in China have produced too many famous brand clothes, or the clothes that have been returned for various reasons, that is, "genuine products".

What's more, some clothes made by small manufacturers are similar to those of different brands. They are also divided into "goods" and "B goods" according to their quality.

In the Qianjiang small commodity market and Sijiqing, almost one hundred percent of the goods sold by merchants are counterfeit goods, not genuine products.

"It's an open secret in the industry. It's nothing to be surprised about."

The shopkeeper said so.

This is only the shop owner's statement. Is it clear to consumers that the sellers think "take for granted"? A reporter asked a customer who came to buy foreign trade clothes. She clearly nodded her head to know this, and told reporters that "know is know, but the attraction of foreign trade dress is still very large. Many foreign trade dress is indeed fair in price and good quality," she reluctantly revealed that she had also bought many times the price, though not bad, but encountered several serious quality problems without going back several times.

"You can only blame yourself for your bad luck."

I asked if I would go to such a clothing market carefully to compare the stores and identify one. She shook her head and said no.

Faced with such a huge counterfeit market, the relevant departments said that commerce and industry have been concerned about this piece, but there are also some regulatory difficulties.

As most counterfeit garments are produced by small businesses, many of them are not registered, and the intermediate links have changed hands, which often leads to failure to seize the source. This is also one of the main reasons for repeated prohibition of counterfeit clothing.

Most consumers are rushing to a low price and holding their luck. Although according to the anti unfair competition law, operators will be punished for counterfeiting others' registered trademarks and using other people's business names or names without authorization. However, because most counterfeit enterprises lack the initiative to protect their rights, so far, fake reports are so rampant, so far, there are few reports received by the industry and Commerce Bureau.

Although the surface is harmonious, the foreign trade market is developing according to this trend, so we can hardly see its future.

First of all, for a businessman like Mr. Wang, in such an environment, even if the quality of the goods is excellent, it is impossible to guarantee that the sales performance is also proportional. So, the same brand, the huge price gap will inevitably lead to unfair competition between the peers and the confusion of the market order.

As consumers are faced with fake commodities, they can not distinguish the advantages and disadvantages. According to the survey, most consumers value the quality of foreign trade products more than design, but now the quality problems of foreign trade clothing are emerging as consumers' biggest worry.

It can be said that the huge fake market is like sugar coated bullets, though it is dangerous to know, it makes people want to taste his sweetness.

No matter what businesses and consumers are trapped in, they are unable to extricate themselves. The reason for this is that short-term interest is undoubtedly the greatest temptation.

But in the long run, how far can the cargo market go?