The Top Of The Global Luxury Consumer Market Will Be China.

How far is China from the world's largest luxury consumer market? The industry believes that five years later, China is expected to take the lead in the global luxury consumer market.

Now, China has surpassed the United States to become the world's second largest consumer of luxury goods.

From 2007 to the present, there are 20 luxury brands in the world entering the market. In only three years, Tianjin has become a paradise for luxury goods.

In the past three years, 20 top luxury brands in the world have entered the Tianjin market.

In three years, friendship mall, Hisense Plaza and isdan were stationed in a number of luxury brands. From the end of 2007 to the beginning of 2008, luxury goods entered the most concentrated period. During this period, 13 new brands were introduced, including LOUISVUITTON (road Yi Weideng), Dior (Dior) men's and women's wear, VERSACE (Versace) and so on.

At present, the Tianjin market lacks Chanel (Chanel) store. However, the city shopping center has revealed that it is also expected to pull Chanel to Tianjin to set up shop in the future.

The strong purchasing power of Tianjin consumers has become the driving force for luxury brands to compete.

According to several shopping malls, sales of these brands have increased at a relatively high rate since the start of the business, and the annual growth rate doubled, and the growth rate of 50%-70% was slow.

A report released recently by the Chinese Academy of Social Sciences predicts that in the next five years, the Chinese will spend 14 billion 600 million US dollars on all kinds of luxuries. China will surpass Japan and become the largest market for luxury goods in the world.

As of December 2009, the total consumption of luxury goods in China has increased to $9 billion 400 million, accounting for 27.5% of the world's total consumption and the first time to surpass the United States and second only to Japan, the report said.

The World Luxury Association also predicts that China's total consumption of luxury goods will reach 200 billion yuan in 2010, and China's luxury consumption will account for 32% of the global market share in 2015.

In fact, despite the impact of the financial crisis in 2009, Chinese enthusiasm for luxury goods is still high.

In Europe, Japan and the United States have seen a sharp decline in the situation, China's luxury goods sales have surged by more than 30%.

In view of this, more and more big brands regard China as a new Savior.

According to statistics, 80% of the world's leading luxury brands have entered the Chinese market.

Many big brands even set up shop in the Chinese market during the global economic crisis.

For example, LV opened 27 stores in 22 cities in China in two years.

China's luxury consumption has its own characteristics, that is, the age is generally low, and many of the less affluent people will also join the ranks of luxury goods consumption.

The commercial blue book, published by the Chinese Academy of Social Sciences, points out that China's rich consumers are generally younger than those of foreign affluent consumers, and 80% of them are under 45.

In China, the average monthly income is between 5000 yuan and 50 thousand yuan, and the high education and high income population aged 25 to 40 years old are the main power of luxury consumption.

2007: GUCCI (

2008: LOUISVUIT-TON (Louis Weedon), Dior (Dior), VERSACE (Versace), PRADA (Prada), FENDI (Fendi), Fer-ragamo (Ferragamo), LOEWE (Roy Wei), BURBERRY (Bo Baili), EMPORIOARMANI (Armani), CELINE (Si Lin), TOD '(Tods), and (B) (2009): (COACH)

Recently, two luxury goods companies in Italy have launched Alipay business, and consumers can buy pure international luxury goods at a lower price.

Raffael-lo-network's overseas luxury websites jointly launched Alipay, which launched the Chinese homepage and marked the price of products in Renminbi. At the same time, it also supported the payment of Alipay by domestic consumers.

Another overseas luxury website, Italy brand Forzieri, has launched its online payment function on its Chinese official website.

At present, there are more than 300 overseas websites entering the Chinese market through the Alipay platform, and the price of the same goods has a difference of 20% over the domestic price.