Brand Strategy Leads Pformation And Upgrading Of Shaoxing Home Textile Enterprises

At the beginning of the development of Shaoxing's home textile industry, the brand strategy was implemented, and Shaoxing's home textile regional brand was publicize frequently in the form of "group exhibition", so that the industry was on the road of rapid development, and the sales value of the industry increased at an annual rate of 20%.

The home textile industry has brought vitality to Shaoxing textile industry, extended the textile industry chain, expanded the application scope of textiles, and further expanded the share of Shaoxing textiles in domestic and foreign markets.

The "Shaoxing home textile" brand is leading the pformation and upgrading of Shaoxing home textile enterprises.

This time, the Shaoxing home textile exhibition group includes both the warp knitting enterprises from Yang Xun bridge and the bedding enterprises from Keqiao.

Li Ping said that the warp knitting industry of Yang Xun bridge ranks the top in the national warp knitting industry, with an annual output value of 10 billion yuan, accounting for 90% of the market share of the domestic warp knitting Market and 70% of the international market.

Yang Xun bridge warp knitting enterprises and Keqiao bedding enterprises display their products in the same Pavilion, taking into account the rich product lines of these enterprises.

"At the exhibition, we can learn about the development of home textile industry all over the world, and we can clearly see their advantages and disadvantages, which is conducive to our rapid learning and growth."

Wei Zhonghua, President of Shaoxing Home Textile Association, said.

Zhang Jianlan, deputy general manager of Shaoxing Xiao Xuan window houseware Co., Ltd. said: "Xiao Xuan window will be exhibited at almost every session. The main products are curtains, wallpaper and bedclothes. The main brands are two brands of" Xiao Xuan window "and" Jia Bei ".

Zhong Linlin, director of Zhejiang Hao Lai Lai digital textile Limited by Share Ltd, said that "Hao Lai Lai digital textile" is the fourth time to participate in the Shanghai home textile exhibition this year. The exhibition has good effect and has brought more orders to the enterprise.