Wenzhou Shoes And Clothing Enterprises Embrace "Internet" &Nbsp, And Want To Build Online Shopping Brand.

Business associations, video sites, two seemingly eight pole can not beat the agency, but in Wenzhou reached a strategic cooperative relationship. Yesterday, the city clothing chamber of Commerce and domestic well-known video website Cool 6 network signed a cooperation agreement, intended to integrate the products of some small and medium-sized garment enterprises in Wenzhou, to create a brand for small and medium enterprises to share online shopping, and then develop. network Extension.

"Nearly 80% of the garment industry in Wenzhou is processed, without its own. brand There is no direct selling channel, which is very unfavorable for the transformation and upgrading of enterprises. Zheng Chenai, President of the city clothing trade association, said that because of the scale constraints, these enterprises simply could not afford the increasingly expensive brand promotion at the moment. How to build brand for small and medium enterprises at a lower price is a problem that the city clothing association has been thinking about.

At yesterday's signing ceremony, cool 6 network put forward a "Wenzhou clothing brand to enhance the tens of millions of support programs for the clothing industry in Wenzhou". The chairman of cool 6 network said it will offer 10 million yuan worth of online advertising resources to help Wenzhou garment enterprises willing to achieve breakthroughs through the Internet platform. Cool 6 network is the world's first listed video website. It was the only video sharing website that signed the Olympic video on demand with the CCTV network. It has been rated as the fastest rising Internet Co in the world. Reporters learned that before the cooperation, Semir and other enterprises in Wenzhou tried to promote the brand in this year's World Cup, and received good results.

It is reported that as the first step of strategic cooperation, the city clothing trade association will screen out the first 12 small and medium-sized garment enterprises to jointly build a brand new online shopping brand, and then promote it in the whole industry. At the signing ceremony yesterday, a number of small and medium-sized enterprises in Wenzhou signed a substantive cooperation agreement with cool 6 network.

In fact, Wenzhou's clothing industry "touch net" is no longer news. The city clothing trade association has launched "Wenzhou apparel network TV" for video promotion of clothing industry, enterprise news events and image display. Meanwhile, the new Wenzhou clothing network was launched in May this year. Not long ago, Internet commerce giant Taobao also held a sharing conference in Wenzhou.

In this regard, Zheng Chenai believes that Wenzhou can no longer have a traditional commercial center such as the Miao fruit temple, for small and medium-sized enterprises to step by step. In the face of the advent of the Internet marketing era, Wenzhou enterprises must pay close attention to the "Internet access" and achieve a new round of development with the innovation of business models.