Bate Ali Shi Clothing Company: Grow In Pace With New Brands

Synchronize with new brands

In addition to the new brands and the successors of family businesses, we call them the two generation of clothing brands. Most of them are related to the education of the University's professional clothing, and their hearts are not.

After graduation, many students embark on the journey of working with the dream of "master". After 35 years, they give up or continue, while Luo Lang Feng has to consider the actual situation of his family business. Starting from marketing to brand positioning is the perspective of an operator.

Of course, he emphasized that he likes the clothing industry, and is proud of his parents' ability to be in the clothing industry, and has a brand known by the national consumers, and has the idea of enhancing the brand image and team strength.

According to Luo Langfeng, Jiu Di poetry was founded in 2003, is a professional design, production, operation, service as one of the clothing companies, the company produced GODIS (nine DI) women's clothing for 30~48 years old with a high taste, high cultural accomplishment, pay attention to the interests of life of urban women's services.

GODIS (nine dresses) is made from high quality fashion fabrics in South Korea, Japan and Europe. It is designed with intelligence and classic fashion design, fine workmanship, pursuit of perfect details, concise and solid outline, and delicate inner quality. After several years of market testing, it is slowly showing its strong market viability.

Brand view in Luo's Feng's eyes

Luo Chao Feng's fashionable theory is no longer a young, street and yellow hair unruly fashion, but a small extension in the family business's old brand positioning on the basis of women's clothing in the prime of life.

"GODIS (nine poems)" is a simple and fashionable fashion design, with various styles of free collocation. It takes elegance as the theme, adorn itself and highlight its individuality.

Since graduation, Luo Long Feng has been responsible for the work of the market department, because the market is the forefront of brand survival. How to pass the first-hand information of consumers to the design department after screening is the biggest test for market personnel.

Because of this, Luo Long Feng will pay more attention to brand operation information and factors besides professional knowledge.

Luo Lang Feng said that his mother is the design director of the enterprise, and the origin of the brand is also related to his mother's passion for clothes. Therefore, how to infiltrate the orientation of new brand and enterprise culture into the consumer's mind on the basis of his parents' entrepreneurship is the motive force that he insists on.

As for brand stories, in Shenzhen, we often find such a situation that if a certain brand style is successfully established and advertised, many people who make the brand will immediately look for other directions. They will not kill each other on a similar road, such as the original style of exception, the ink culture of Yi Hui and the sand culture of the right and left years. This is also the reason why Shenzhen women's clothing can take the lead in the National Women's wear market.

However, no style is doomed to be drowned by the market, and no moving brand story is destined to go through a more tortuous way before consumers can understand it.

It was the hard work of Luo Long Feng's parents who made profits in the prosperous years.

Maybe their path is a bit slow, but they are steadfast and honest.

Take a road that only belongs to you.

Luo said that at present, there are more thoughts on new brand image and brand conception. From the establishment of the new brand, professional leisure and natural perfection are the key words for the refinement of Jiu Di's brand, because he hopes such a brand can show the cultural connotation and noble, elegant, free and fashionable new image of urban business women.

For a long time, it already has more than 100 franchisees in the whole country. The chain network has reached more than 200 in Guangzhou, Shenzhen, Kunming, Nanning, Beijing, Chengdu and straight battalion.

Although a successful brand is the foundation, Luo Long Feng emphasizes that every brand is not the same way. He hopes that he can grasp more comprehensive knowledge of market, operation, brand image and so on.

When referring to the current educational situation in many foreign countries, he also showed great interest in it. He knew what he wanted to learn from the school gate, which may be the idea of many college graduates.

As for the way of brand development in the future, no matter from image to brand story, Luo Long Feng has already started his own plan: "we will not like a brand like that, spend a lot of money to hype a concept, because that is not what our brand can bear. I hope that the brand new concept, the subtle changes of Shenzhen brand clothing, can truly feel and react positively to the brand consumers."

It is the most important thing for a brand to grow up in the market to be familiar with its audience, which may be the real feelings of Luo Lang Feng in the face of new brand launch, hype, listing, extinction and brilliance every year.