12Th Five-Year Plan For Shoe Enterprises Pformation And Upgrading To Inject New Vitality

October 29th news to accelerate pformation

So in the next five years, innovation,

According to a survey conducted by a Chinese enterprise newspaper reporter, during the "11th Five-Year" period, enterprises have already taken the lead in one step, and actively pformed, laying a solid foundation for meeting the "12th Five-Year". Despite many difficulties, many enterprises have done a lot of useful exploration for solving the problem.

Speaking of the operation of enterprises, Zhang Huarong, chairman of Dongguan Huajian group, said: "orders will be full before the Spring Festival next year."

The shoe manufacturer, founded in 1992, produces 18 million pairs of medium and high grade women's shoes, with over 20 thousand employees and an annual output value of nearly 400 million dollars.

After the outbreak of the international financial crisis, the domestic footwear industry, especially the shoe enterprises in Dongguan, dropped sharply, and many enterprises ceased production or even went bankrupt. However, Huajian group, a six word business motto of "development, pformation and upgrading", went upstream.

"The current crisis has prompted us to focus more on developing the domestic market and creating our own brand."

As for how to welcome the upcoming "12th Five-Year", Zhang Huarong always firmly believes in his business philosophy. "Tap the potential, we may stand on the new starting point of shoemaking industry."

"11th Five-Year" lay the foundation: breakout results

Huajian group is a sample of pformation and upgrading of traditional export processing enterprises.

Dongguan municipal CPPCC Economic Committee recently released research data, that in recent years, there are about more than 1200 processing enterprises to become "three capital" enterprises, in the first half of this year, there were 313.

A few years ago, when other enterprises were satisfied with the low end foundry processing cost, Huajian group began to do two things: integration of industrial chain and multi polarization of production.

This pformation has enabled Huajian group to survive the difficulties of increasing the cost by 12% and decreasing the profit margin from 8% to 10% to 2% to 5%.

The production of raw materials, accessories and moulds has laid a good quality foundation for the manufacture of high quality finished shoes. Because of its R & D capabilities such as bottom, PU bottom, rubber base and last, customers come in a rush. Instead of buying raw materials and accessories from outside, the profit chain becomes longer. In a difficult time, it greatly enhances the enterprise's ability to resist risks.

The bigger pformation of Huajian group is the industrial upgrading brought about by independent research and development, self created brand and cooperation with service brand.

In a single family building in Dongguan headquarters of Huajian group, more than 2000 employees are engaged in R & D work, which is a R & D center established by Huajian group.

In addition, Zhang Huarong has recruited nearly 30 professional designers from Italy, Brazil, Spain and other countries.

Zhang Huarong also began to try to "borrow the ship to sea" - to cooperate with some potential brand of service, and to create shoes with good design, excellent quality and fast delivery, to help them grow in 3 years, and then to share with these service brands for the final listing.

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What we are most powerful is R & D, manufacturing and fast supply. We use our own decades of experience to cooperate with their advanced business operations, and then do share cooperation, which is a common interest combination.

Zhang Huarong said.

Now, how to diversify risks has become a topic of Zhang Huarong's daily reflection.

He even started picking orders to limit the purchase orders of single customers to 30% of Huajian's total capacity.

Huajian group is a sample of pformation and upgrading of traditional export processing enterprises.

Dongguan municipal CPPCC Economic Committee recently released research data, that in recent years, there are about more than 1200 processing enterprises to become "three capital" enterprises, in the first half of this year, there were 313.

Not only is the Pearl River Delta and Yangtze River Delta enterprises, but also the mainland enterprises are capturing opportunities for pformation and upgrading.

"In October 2006, it exported 20 million dollars, 20 million yuan in domestic sales, and nearly 200 million yuan in sales throughout the year.

By October 2010, it had exported 5 million US dollars and sold 250 million yuan in domestic market, and it is expected to achieve 500 million yuan in the whole year. "

Sheng Jialin, chairman of Yiyang Yihua aquatic products Co., Ltd. released a bunch of data in one breath.

This country's largest freshwater fish fillet processing export enterprises, foreign trade declined, domestic sales soared, from "walking on one leg" to "two pronged approach".

Sheng Jialin said: "the renminbi is gradually appreciating, and the simple export is bound to face more export and less money, so we begin to adjust our strategy and gradually start the domestic market."

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Difficulties in Transformation:

Lack of mechanism "no turning around"

Wei Jie, deputy director of the China Economic Research Center of Tsinghua University, said that the focus of the 12th Five-Year plan is not on whether to continue pformation, but how to form a mechanism.

He pointed out that the problem of the pformation and upgrading of enterprises is the situation of "unable to turn around", which is mainly caused by the lack of pformation guarantee mechanism.

The Pearl River Delta industrial pformation and upgrading of the greatest pressure, the earliest.

Dongguan, once famous for its export processing industry, is also a key area of Guangdong's industrial pformation and upgrading.

However, the investigation report from the Dongguan municipal CPPCC Economic Committee said that the pace of pformation of Dongguan enterprises is still slow, and the primary problem is that the cost of pformation is relatively high.

Take the pformation of foreign-funded enterprises as an example, the land, plant and equipment under the name of the original enterprise must be pferred to the "three capital" enterprises by means of buying and selling. That is, foreign businessmen must import foreign currency funds from abroad, and in the name of capital, settle the RMB after purchasing the land, factories and equipment to the processing enterprises.

This fund is very large, and the enterprises generally say it is difficult to bear, and the paction involves 25% of the taxes and fees, and the cost is too high.

Changjiang Ling, vice mayor of Dongguan, said that during the pformation of the processing enterprises, whether foreign businessmen or grassroots cadres and village cadres were "worried", there was a "unwilling to change" mentality, and a strong wait-and-see mentality.

Jiang Lin, director of the Department of Finance and taxation of the south of the Five Ridges College of Zhongshan University, thinks that the system innovation is lagging behind, the local governments have made improper efforts, and there are contradictions between the administrative management system and the economic management system. The modern service industry, especially the financial industry, is seriously absent, which makes the pformation and upgrading of enterprises lack the necessary supporting conditions, which leads to the pformation and upgrading of enterprises.

Jiang Lin said: "enterprises should use adequate and active government to upgrade their pformation policies.

Recently, the government has introduced so many policies and measures, and has set up many special funds, such as R & D fund, marketing fund and Technology Transformation Fund. Enterprises can apply for it.

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Traditional manufacturing enterprises strive to build their own brands and attack the domestic market.

Huajian group has worked with Hongkong movie star Jackie Chan to introduce the brand "Jackie Chan". It also introduced "Alan Delong" from abroad, and bought the famous brand of women's shoes, "Carver", and even created the brand "COLCO".

I have tried to figure out what I can think of.

We have invested nearly 50 million yuan successively, but the benefit is not very good, now we have more than 200 stores, the whole is still in the loss.

Zhang Huarong admitted that he had lost a lot of money in the past two years, and his own brand was obviously not as easy as it was theoretically.

Hong Ying, general manager of Shandong Yunlong Embroidery Co., Ltd., told reporters: "over the years, we have been exporting, we have a good understanding of the needs of the European and American markets, but we still have a black eye on the domestic market."

She believes that launching the domestic consumer market is by no means a day: "changing the product style, updating the design according to domestic needs is not difficult, but the difficulty is to train domestic consumers.

Our products are positioned in the high-end market, and domestic consumers have not yet formed such consumption habits.

Wei Jie, deputy director of the China Economic Research Center of Tsinghua University, said that the focus of the 12th Five-Year plan is not on whether to continue pformation, but how to form a mechanism.

He pointed out that the problem of the pformation and upgrading of enterprises is the situation of "unable to turn around", which is mainly caused by the lack of pformation guarantee mechanism.

The government takes the lead to speed up industrial restructuring.

The Lining Industrial Park, with a total investment of 10 billion yuan, has been put into operation at the first stage. It can produce 8 million pairs of sports shoes and 10 million sportswear annually.

Hubei governor Li Hongzhong and his party went into the park and went deep into the production workshop of Fu Li De shoes company to understand the production and operation situation.

It is said that the enterprise comes from the coastal area. Li Hongzhong encourages the responsible person of the enterprise to seize the opportunity of industrial pfer and give full play to the advantages of broad development space, abundant human resources and high quality of labor force in Hubei Province, so as to make the sunrise industry of footwear industry stronger and bigger.

Li Hongzhong stressed that the "12th Five-Year" period is a crucial period for Hubei to actively respond to major changes in the development environment at home and abroad, deepen reform and opening up, and accelerate the pformation of the mode of economic development. It is an important opportunity to fully implement the strategy of "two circles and one belt" and accelerate the construction of a strategic fulcrum to promote the rise of the central region. It is a key period for promoting sound and rapid economic and social development and building a well-off society in an all-round way.

All localities and departments must take the spirit of Scientific Outlook on Development and the Fifth Plenary Session of the Central Committee as the guidance, firmly grasp the theme of scientific development and speed up the pformation of the mode of economic development, closely integrate the reality of Hubei, highlight the strategic priorities, focus on studying and solving the major problems affecting the overall economic and social development, and accomplish the compilation of the "12th Five-Year plan" in a high quality.