Home >

"The Five Executive Director Meeting Of The China Textile Association And The China Home Textile Forum" Held In Yuhang, Zhejiang.

2010/11/20 14:41:00 41

Zhejiang China Home Visits Association Orientation

It is understood that in the face of the complex uncertainties of the international economy, China
家纺行业克服了原料大幅涨价及劳动力等生产要素成本快速增加的影响，实现了产、销、出口同步上升的良好态势。但是，我国家纺行业产业链不够完整、品牌树立不够等问题依然突出，为帮助家纺企业应对激烈竞争，促进产业升级，中国家纺协会在浙江余杭举办了“中国家纺协会五届一次常务理事会议暨中国家纺论坛”。

Wang Wei, deputy director of the consumer products division of the State Ministry of industry and commerce, said in the forum that the competitive advantage of China's home textile industry is the integrity of our industrial chain. In fact, the concept of our industrial chain is narrow, because the industrial chain not only includes raw materials, rough machining, finishing, supporting links and marketing, but also includes R & D, brand building and marketing network.

Yang Zhaohua, President of the China Textile Association, stressed in the forum that the home textile industry is somewhat weak in the value chain, and our design is not very strong.

international

There is still a gap between the home textile industry and the garment industry.

Home textile industry channel contains brand, in terms of channel innovation, there is a big gap in home textile industry in terms of brand operation.

China Textile Association is working closely with enterprises to solve these problems, and is actively pushing.

Designer

Push the design organization to improve the ability of innovation and sustainable development.

　　通过采访了解到，工业信息化部和中国纺织协会确定家纺行业质量兴业是纺织行业唯一试点单位在业内率先展开了，谈到如何做好质量兴业，中国家纺协会会长杨兆华在接受我采访的时候表示说，我们要抓行业的质量，因为家纺消费者和服装消费者不同，家纺消费者选购产品的时候第一看质量第二看价格，而服装消费者通常是看时尚、看款式，所以家纺行业的特点必需注重质量，他说抓质量离不开标准，没有标准怎么能抓质量呢？所以这个行业在抓质量的过程当中，正在完善标准的制定和更新。杨兆华会长还表示，行业协会作为企业和政府的中间环节，关键做好两方面工作，一个是导向方面，导向方面这次成立了行业的协会渠道商专业委员会，要维护产业链，使品牌有大的发展空间。另外在服务方面，协会希望跟企业特别是跟龙头企业一起来做。