The Development Of American Bond: A Model &Nbsp; Three Magic Weapons

2006 is the year of life and death for China's local fashion brands.

Internal worry: for China, the world's largest garment producer with nearly 100 million annual production capacity and serious excess capacity, garment enterprises are facing more difficult problems: many garment enterprises still produce products according to traditional methods and send them to the agents and retailers at the same level.

The result of this is that either the market forecast is not accurate, resulting in backlog or insufficient production.

Foreign aggression: this year, European fashion killer such as ZARA attacked China crazily.

ZARA relies on its ability to follow the trend of fashion and the agile supply chain management system based on e-commerce.

In the field of internal and external troubles, the famous leisure clothing brand, founded in Wenzhou and now in Shanghai, has made remarkable achievements: its sales volume reached 4 billion in 2006, but the total accounts receivable accumulated in the whole year was only a few hundred thousand yuan.

Without its own factory, without its own store (except for a large image shop in a few large cities), it has controlled more than 200 fabric factories, accessories factories, garment factories and more than 1800 franchised stores all over the country, which has overcome the "stubborn disease" of the overstock of clothing industry and the arrears of payments.

What does Muse bond do depend on, so that Chairman Zhou Chengjian can control and command the huge production and sales network of the whole country and keep the level of accounts receivable at such low level?

Virtual operation: comparable with Nike

It was founded in 1995.

At the beginning of the establishment, only registered capital of 500 thousand yuan, more than a dozen individuals.

Zhou Chengjian, the boss of the United States, has seen the market gap of casual clothes that young people need relatively cheaper in the middle of the twentieth Century with the unique commercial smell of Wenzhou people. He positioned himself in the casual wear market and launched T-shirts and jackets, which turned out to be a very good business and sales revenue reached about 5000000 in 1995.

The sales situation is very good, but there are more and more varieties of it, but their factories have no ability to produce so many varieties.

What should be done? Max Chase has simply shut off his only factory and outsourced production to Guangdong's overcapacity garment factory.

At the same time, the United States began to go out of Wenzhou, to invest in Hangzhou and Shanghai.

However, the expansion of the network is not enough, but on the other hand, management can not keep up.

The United States has returned to Wenzhou, to reduce its size in Shanghai, to introduce agents and develop consignment shops.

This is the prototype of the virtual operation mode of the United States.

But at that time, the management of the United States did not know that this is a very popular virtual operation mode in the world. It was only when there was no factory building to find someone else's OEM, and no funds and management ability to open shop, so as to develop agents, encountered a difficult problem and solved a difficult problem.

First taste of e-commerce benefits

In the virtual management mode, with the scale of the enterprise increasing, whether it can run healthily finally depends on the e-business platform facing the whole industry chain upstream and downstream.

The way of electronic commerce of mus Bon way began in 1996.

From 1996 to 2000, MECIs bond developed the first generation electronic commerce system, including warehouse information management system, store and distribution management system, financial management system, production management system and office automation system.

With the gradual launch of the first generation e-commerce system of the max group, the order delivery period decreased from 15 days to 8 days from 1995 to 2000; the receivable turnover days decreased from 30 days to 2 days; the number of stores increased from 10 to more than 400; sales increased from about 5000000 to 510 million yuan.

By 2001, sales of the US group grew to 870 million yuan.

The United States has pformed from a manufacturing company with hundreds of workers in 2 factories into a sewing machine without a sewing machine. Only the virtual enterprise of e-commerce system, brand operation and R & D design has created a virtual operation mode comparable to Nike.

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E-commerce platform to open up the industrial chain

The rise of Internet technology in the late 1990s has revolutionized the direction of e-commerce development.

The first generation of E - commerce system, which has made great contributions in supporting the development of enterprises, has also encountered enormous problems.

The first generation e-commerce system adopts structured software design ideas and C/S structure. All branches, agents and franchised stores all over the country have separate databases. They can not access and access each other instantly through the Internet. The disadvantages of C/S structure and isolated information platforms are increasingly apparent, and the cost of operation and maintenance is rising sharply.

After nearly a year of self thought and struggle, in 2001, Wang Quangeng, vice president of IT, logistics and production operation of the group, persuaded the group management to abandon the old generation of e-commerce platform and decided to redesign and develop a new e-business platform based on WEB structure.

Through hiring Aaron Kwok, Jay Chou and other star endorsements and playing CCTV advertising, through the cooperation with European R & D design institutions, the United States has formed its own strong brand and design capability, and formed its core alliance.

The second generation electronic commerce system (URP) of MERIS bond is the electronic commerce platform that faces the enterprise alliance and connects the entire industry chain. It has two key characteristics:

1., based on the most advanced WEB architecture in the Internet age, it is fully oriented to the virtual business economic alliance. It fully integrates five main parts of the industrial chain: the brand business (that is, the name of the United States as the brand leader of the United States), the fabric factory, the outsourcing manufacturer, the franchisee and the logistics carrier, and realizes the integration of the industrial chain.

We strive to truly provide a one-stop e-business efficient service to the four types of guests of the brand alliance.

2. implement the highest level of application centralization mode (supply chain real-time quick response mode), that is, at the bottom of the database and software, the business process and data of the five market entities are fully integrated together, so as to achieve real-time application linkage in the supply chain.

Efficient alliances in portals

In the case of external experts generally not optimistic, Muse Bang Wei spent two and a half years, by 2003, completed the development of the new system and the implementation of the five alliance body market promotion.

The main system components of the second generation e-commerce platform of the US group are like below.

In the enterprise, the United States ERP system has integrated the enterprise's sales, storage and human property, and has realized the integration of production, marketing, sales and finance.

Combined with ERP, product lifecycle management system (ProductLifeManagerment) is also called MerchandisePlan (short for PLM).

Commodity planning system is mainly used for commodity planning.

In the product lifecycle management system, we can see the whole process of conceptual design, technical design, fabric development, sample making and final production system from the designer.

BusinessIntelligence (BI) is a report analysis system that provides decision support for top management of enterprises. BI can analyze business management activities from various angles, such as analyzing cost structure, analyzing process waiting time and connecting time of flow path.

Outside the enterprise, there are four main gateways for the electronic commerce platform for the industrial chain partners, customers and the public.

1. factory portal: there are more than 200 upstream factories in the United States, including fabrics, accessories and garment factories.

At the angle of factory, the United States combines the business needs of its brand owners with the business processes of the factories. The factory can directly log into the electronic business portal of the United States by means of the Internet, and check the production plan, material demand and current account settlement in real time to realize the whole process of the whole supply chain collaboration from the creative design of clothing, fabric procurement, production process, product quality inspection, warehousing and sales, logistics distribution and financial reconciliation.

2. franchisee portal: achieved one hundred percent of the management and control of more than 1800 franchised stores nationwide.

The franchisee is just like a department inside the United States, and the whole business process of joining the store is completely integrated with the production, supply and sale and financial settlement of the United States, and realizes real-time online ordering, real-time distribution tracking, real-time settlement and reconciliation.

At the US headquarters, there is also a large integrated electronic screen, which can be seen in real time through the electronic commerce system, and can be viewed at 360 degrees. It can watch dynamically and statically, and can also real-time video dialogue and guide store display.

Headquarters can also see the national franchise system on the same day trading situation, comparative analysis of different regional franchisee business indicators, the same area of two or more franchisees operating conditions comparative analysis, and even any franchisee day development of VIP membership files, consumption situation, product accumulation situation.

3. online shopping portal: Mts. Bang Wei is planning to develop B2C online shopping platform and video multi-media shopping platform for terminal consumers. Consumers will enjoy the pleasure of shopping without leaving home, freely match their favorite products, and place orders online. They only need to wait for clothes to deliver door-to-door at home.

4. a corporate website for the masses: the American news website for the general public.

By the end of 2006, the whole enterprise alliance body with the core of the United States and the United States had nearly 100 thousand people.

Such a huge network, such a complex alliance body, leaving a strong, four dimensional e-commerce platform, the difficulty of its management can be imagined.

The agile second generation e-commerce platform not only made order processing, financial settlement and so on, but also changed from the old system at least two or three days to real-time completion, and the order delivery cycle dropped from 8 days of the old system to 3.3 days in 2006.