From Toddler To Nurturing: The Growth Path Of "Famous Hao" Brand

There is no white horse without today's name.

Guangzhou Ming Hao Garment Co., Ltd. was founded in 1998. It is one of the earlier batch of registered clothing companies that have developed its own brand. It is also one of the earliest Brand Company to import CIS management system and realize the development mode of standardized brand franchising.

After ten years of unremitting efforts of all the staff of the company, it has become a strong force in the clothing industry.

The name Hao company has over 6000 square meters of factory buildings, advanced equipment, and has a systematic and extensive sales network in China, and is sold to all countries in the world.

The name Hao company has been awarded the "ten famous brands in Guangzhou" and the General Administration of quality inspection of China for years.

Nowadays, as a name, it is widely known and famous.

In the face of the ensuing honor, Wang Zhifeng, the founder and chairman of the famous company, was very leisurely. He said that all of this could not do well with the Guangzhou Baima clothing market.

In January 8, 1993, the white horse clothing market in Guangzhou opened to the public. The launch of the first modern interior style clothing market in China attracted a group of goers. Wang Zhifeng is also one of them.

At that time, the white horse was the largest and most well equipped professional clothing market in Guangzhou. With its unique geographical advantages and business environment, Wang Zhifeng's clothing wholesale business was also thriving and thriving along with the white horse.

Throughout the country, the white horse market has played an exemplary role in many industries. The white horse model and the white horse effect have quickly swept the wholesale apparel industry.

This is followed by a series of cost raising problems. The increase in rent and the increase in labor costs are not a heavy blow to the clothing manufacturers that were still at the stage of imitation and OEM. Profits of many wholesale enterprises declined and gradually failed to sustain.

If it were not the propaganda and guidance of the white horse market leaders, Wang Zhifeng might not have realized the importance of taking the road of brand development.

In 1997, the outbreak of Southeast Asian financial crisis made many garment enterprises face bankruptcy and bankruptcy. However, with the cultivation and support of the white horse market, a group of high-quality merchants represented by Wang Zhifeng successfully pformed and took the opportunity to create their own brands and survive and thrive in the adverse market.

At the same time, in order to adapt to the change of fashion management mode, Baima market has constantly improved the market function structure, and has built a large number of atrium fashion show square, which has further enhanced the good management environment of the white horse, and has created better conditions for the development of many merchants who have just entered the brand road.

Wang Zhifeng's confidence in the white horse market has been further strengthened by the successful pformation. He closely follows the pace of the white horse, so that the development of the famous Hao has always been highly consistent with the white horse.

{page_break}

Galloping the market with white horse

In 2001, Baima market, in order to further standardize and enhance the management services to merchants, launched the implementation of ISO9001-2000 management system standards and certification work, and passed the certification of Baer international certification body to obtain certificates.

In the same year, the famous businessman introduced CIS management system and brand franchise mode, and became the first clothing enterprise to introduce the system in China.

In 2004, in order to continuously enhance the level of service marketing and management innovation, and provide customers with "simple, fast, convenient and effective" services, the white horse market has been fully prepared to set up a "white horse customer club".

Wang Zhifeng became the first member of the membership and served as vice president of the club.

In 2006, the white horse pformed the original 7 and 8 storehouse as a warehouse and office function into a middle grade and flagship "quality brand marketing area" which can embody brand integrity and personalization, and put forward the strategic positioning of "double operators", and strive to create a new image of the white horse "fashion wind direction" and "brand incubator".

Wang Zhifeng took the name Hao brand as the first image window unit to enter the high quality brand marketing area, and continued to forge ahead on the road to create the clothing brand.

In January 8, 2008, the "star white horse new glory" Guangzhou white horse clothing market 15th anniversary celebration and the 2007 Guangzhou white horse clothing brand award presentation ceremony showed the white horse's arrogance and outstanding achievements in the past 15 years.

Among them, Ming Hao dress was awarded the 2007 annual award of Guangzhou white horse clothing brand.

In 2010, 10 high quality merchants in Ming Hao and Baima market won the honorary title of "Chinese clothing growth brand" at the China Clothing Fair. The Guangzhou white horse clothing market was awarded the title of "China garment brand incubation base".

In recent years, the white horse market has made great efforts to build a white horse influence project in the whole country. With the guideline of "going out and importing", the annual "clothing procurement Festival" has been launched through the launching of the National Exhibition and supply and demand joint meeting to help local brands go out of Guangzhou and develop and consolidate sales networks throughout the country. Through organizing various types of trade fairs, including clothing and marketing seminars and salesmen training, business partners have opened up the minds of business decision-makers and helped the front-line business teams improve their management level.

In this case, Wang Zhifeng and celebrity brands can be seen everywhere, and their roles are beginning to turn from a toddler followers to influential supporters and spokesmen.

Drink the water and think the source.

Nowadays, Wang Zhifeng and famous brand have grown up from the brand incubation base of Baima, becoming famous brands and industry representatives who influence the party, and have begun to make their own market and society with the increasingly fullness of their wings.

In recent years, in the white horse clothing market organized by the Wenchuan and Yushu earthquake stricken areas donation activities, the famous brand is a leader.

This donation from Yunnan is also Wang Zhifeng's initiative to participate in donations because he cares for children in mountainous areas and practices social responsibilities.

Wang Zhifeng said that the young birds still know how to feed and feed themselves, and the famous and famous brands gain the economic benefits and brand influence in the white horse market. At the same time, they must try their best to give back to the society, so as to live up to the cultivation and expectation of the Baima market.