The Personality Charm That Fashion Designers Need To Possess (Four)

A successful designer should first succeed in the market and standardize his own design style and route according to the brand positioning of the company.

Carle lagghail also served as the chief designer of three famous international brands such as Chanel, Fred and Croye. In planning and designing each brand, he took the positioning of the brand as the criterion and publicized 3 different brand styles, known as "talented designers".

Finally, fashion designers should show their value in the market.

Only by truly understanding the market, understanding the purchasing psychology of consumers, mastering the true market popularity, rather than the rational trend promulgated in fashion magazines.

With the perfect combination of design and technology, and with proper marketing channels, the clothing can be accepted by consumers through sales, and truly reflects its value, so that the whole process of garment design is successfully completed.

The difference between young designers and mature fashion designers who just stepped out of the school gate is that the former lacks sufficient knowledge and experience for the market.

As a novice, you should familiarise yourself with the work in the shortest time after graduation or graduation, including brand style, market positioning, competitive brand profile, the changing fashion design styles of different seasons, the differences between different cities, the acceptance of fashion and popularity of the consumer oriented groups, and when to launch new products, how to launch, and what price to launch. After these practices and experiences, you can become a "proficient" in fashion design.

As a training institution for garment professionals, clothing colleges and universities should renew their ideas, emancipate their minds and open schools.

Designers can combine business and teaching with enterprises, combine with market and brand, so as to train students' practical operation ability.

In order to achieve this goal, I have made a great adjustment in the design course of the fourth years of clothing major taught at the school of art of Shenzhen University. The contents of the course are entirely the job requirements of the designers of the clothing companies. From the brand research, positioning analysis, design plan to style promotion, price positioning, and marketing plan put forward, the students are familiar with every work detail of the clothing company in advance, and the "running in period" that students face after they graduate to participate in social work is completed in advance. This can enable students to accumulate more practical experience when they graduate, and is welcomed by most enterprises.

At the same time, designers, as a fashionable profession, aspire to most people. The signing of designers and enterprises, the news of various conferences and fairs are much more concerned by the media.

But behind this prosperity, some young designers also have some misconceptions, which is the only way for the designers to succeed. The designer's job is to make fashion shows, standing on the T stage and holding flowers to receive congratulations.

In fact, designers often focus on market changes, constantly study and predict market popularity, and accurately grasp the positioning and style of the company's brand, because they are related to the future and development of the entire clothing company, and even the fate.

With the continuous penetration of computer technology in the design field, computer has become the most effective and fastest design tool in the process of design thinking and creation. Especially in some formal clothing enterprises, the use of CAD, clothing design, CAM, etc. is very popular. Embroidery patterns and printing patterns are also accomplished by computers.

Fashion designers should be able to skillfully use drawing software such as PHOTOSHOP, COREDRAW and PAINTER. They can edit, modify and draw your graphics, widen your presentation and speed up design.

Especially PAINTER, its huge drawing toolbox, a wide variety of brushes, highly infectious coloring effect and color filtering effect can make your computer design works attractive and more realistic.

Look at this picture. Can you see it is drawn by computer?

As an advanced and modern drawing tool, computer has abundant expressive power and extraordinary potential. Grasping and using computer drawing software in garment design and fabric and pattern design is not only the needs of daily design work, but also the taste and pleasure of being a modern designer.

As a fashion designer, it is very important to have a keen eye for clothes.

Because in clothing design education, too much emphasis on basic skills and skills training, students often have weak market awareness, lack of clear thinking, keen observation and overall thinking ability. After graduation, they often can not adapt themselves to designer's work very quickly.

How to host a brand design depends on the strong comprehensive ability of designers and the keen observation of clothing. This requires not only technical creativity, but also rational thinking to analyze the market, identify the location, plan, operate and purposefully promote the brand.

Therefore, how to make your brand style, make the target consumer wear fashionable, how to attract customers, expand market share, enhance brand taste, increase design content, add more value and create brand effect are the basic qualities and skills that fashion designers should possess.

In the fashion design industry, it is also necessary to have a dedicated spirit, not only regard it as a bread and butter for making a living, but also regard it as a career to pursue and love it.

In fact, the word "love" is not excessive at all. Only when you put your heart and soul into it, can you get a generous return.

In fact, everything is the same.

In the early twentieth Century, Chanel embarked on the design of her fashion fashion from the design of a woman's hat. After more than 50 years, she was always active in the fashion stage as a costume revolutionist, until the last moment of life in 70s, she was busy with her design.

Only when you keep the keen eye for clothes and devotion to clothes, will you move towards the direction of design master step by step.