Deep Cooperation, The Breakthrough Way Of Local Clothing Brand

Local clothing companies that have long been satisfied with imitation and plagiarism have found that the market is changing rapidly, and there is no way to "follow".

Recently, the Zhuzhou Huaxia dragon clothing research and development center was established, introducing a deep cooperation mode, to grasp the product research and development, to lead the market with its own design, and make a regional strong brand.

Without brand research and development, there will be no core competitiveness.

"Without regional strong brands, the development of the garment has always been in the" follow up "stage. Ling Yong, deputy director of the Technology Bureau, said.

Imitation and plagiarism of other brand style design, clothing enterprises can maintain costs, reduce design fees, why not? No need to set up R & D design concept, has become a common understanding of local apparel enterprises.

For a long time, there is such a phenomenon in the clothing industry of our city: local enterprises register foreign brands. This means that, while promoting publicity for foreign brands, enterprises have naturally lost their core competitiveness. R & D design 。

However, even visionary entrepreneurs, if they do not come to a good design team, have no alternative to research and development. Hu Zhongliang, general manager of Zhuzhou Jiaxun Garments Co., Ltd. is one of them.

Enterprises do not have R & D design concept, there is no design atmosphere in the industry, local market demand for designers is not strong, their development platform and space also become narrow.

"In Guangzhou, designers left in the morning and may be designing for another enterprise in the afternoon." Wang Honghui, manager of Zhuzhou Huaxia dragon clothing research and development center, said, however, it may take seven or eight hours to persuade the top designers to "take root" in Zhuzhou.

The status quo of the garment is very clear: we do not want to research and develop, lose core competitiveness, consumers do not recognize, designers do not want to come.

Design studio, tailor-made products for enterprises

Hu Zhongliang thinks that for local clothing enterprises, the introduction of deep cooperation is an "urgent need".

The deep cooperation between the design studio and the enterprise is that designers walk out of the studio, sink into the enterprise, understand the location of the enterprise, and combine the market demand to design and develop products for the enterprise.

"The purpose of sinking enterprises is to define their product style, market, age and price positioning." Wang Honghui said, as brand enterprises have the support of professional design team, SMEs are not afraid of building a strong brand.

From the initial and upstream R & D design to start "breakthrough", deep cooperation also connects the two sides of the enterprise and the market.

Relying on years of successful experience in building a strong brand, the design studio has grasped the accuracy of the market. Clothing enterprises get popular information and dynamic analysis. The continuity of product design is closely related to the market, and consumer recognition is naturally higher.

"Enterprises that choose deep cooperation need strength and boldness," Wang Honghui said. In Zhuzhou, building a strong brand through deep cooperation should be counted as "the first crab". After all, innovate There is risk and courage to break through.