Silk Quilt: Sunshine Industry Meets Development Bottleneck

As everyone knows, silk More than 97% are made up of animal protein and contain 18 essential amino acids. Amino acids not only nourish the skin, but also enhance the vitality of body surface cells. In addition, silk has a good moisture absorption and humidity. When the body temperature is too high, the sweat will increase. Silk will soon absorb and distribute it. Water vaporization will take away heat and reduce the temperature inside. So silk is not stuffy when used.

Industry enters the fast lane

In recent years, with the improvement of people's living standard, silk has been more and more popular among middle and high-income families. In particular, with the solution to the problems such as the use of silk and harden, silk has become a high-end bedroom product, and is increasingly appearing in the ranks of "senior household goods". However, the silk sold in the market is priced from 100 yuan to 8000 yuan. Consumer It is hard to distinguish true from false.

Higher production costs make it difficult for silk to be lowered. Since the implementation of "East Mulberry shift", Cocoon yield The steady growth of silk production has great potential for growth, and silk quilts have the potential to enter ordinary people's homes. "We are very optimistic about the market of silk quilts in the future." Peng Shanchao, chairman of Yi Lian enterprise group, said: "with the improvement of climate warming and heating conditions, there will be more and more extensive market in the past. With the improvement of living standards, people's demands for healthy sleep will also be higher and higher. The silk quilt made of silk, known as the "Queen of fiber", will surely make considerable progress.

Market needs to be standardized

However, with the rapid development of the silk quilt industry, the discordant sound has gradually emerged in the market, and many problems are becoming increasingly apparent, which need to be solved urgently.

Some illegal producers and businessmen took advantage of fake and inferior products and pirated counterfeit products to invade silk market, which seriously damaged the interests of consumers and destroyed the fair competition environment and normal market order of silk production and operation.

Not long ago, 5 brands of silk that had been sampled by an authoritative quality regulator were totally unqualified, and the silk content was not enough, and the non silk ingredients exceeded the standard. It is such a sunny industry, because of the rampant counterfeit and shoddy market, the complaint rate of the market is still high, which leads to the consumer's mistrust of silk is being enhanced by this high-end commodity, resulting in a shrinking market. Silk has been deeply affected by the industry and has greatly affected the healthy development of the industry.

Ding Songlian, director of the Limited by Share Ltd Office of Xinyuan silk group, said that pure low price competition would only lead to shoddy products and eventually destroy the silk.

　 National standard has a long way to go

The new "silk quilt" national standard GB/T24252-2009 was launched in September 2009. It is fair to say that China's silk industry has stepped into a new stage of development. However, the problem of silk is not solved overnight, and there is still a long way to go.

According to the statistics of the China Silk Association, there are thousands of silk production enterprises in China, nearly 200 of which have their own brands, and a number of silk brands have been recognized by the market.

"We hope that the industry standards will be strictly implemented through the association and relevant departments, and the market regulation will be intensified. Guide consumers to have a comprehensive grasp of common sense. Ding Songlian said that standardizing the market and guiding consumers to identify genuine and fake silk quilts has become the common voice of industry and enterprises.

"We hope that the association will be able to work out a detailed rule of industry standards with several relatively high-quality enterprises in the industry, which is a good promoter for the health of silk industry." Peng Shanchao believes that the role of associations and enterprises is different. Enterprises hope that the association can lay a good foundation for the development of the whole industry in the field of environmental beautification and rulemaking, and make use of the social resources of the association to play a certain role in promoting silk products. The association can also take the lead in doing some research projects to improve the overall technical level of the industry.

"To eradicate this kind of non-standard market behavior, enterprises need to cooperate with each other, on the one hand, to strengthen industry self-discipline, and on the other hand, to strengthen industry standardization. At the same time, we should publicize our knowledge about the silk quilt, publicize our regular military enterprises, and urge everyone to actively organize fake and shoddy products to local industry and commerce, quality inspection departments and consumer associations. Liao Menghu, Deputy Secretary General of China Silk Association, said.