Group Buying Crisis: 24 Bonds Capital Chain Broken And Fall Into Arrears

"The biggest concern is the large Group purchase website The collapse brought a series of social problems, including employee unemployment, the inability of a large number of consumers to consume group purchase coupons, and the inability of cooperative businesses to receive subsequent payments. How to prevent group buying enterprises from burning up the last penny and leaving with their bags is a subject that needs to be considered. "

Lashou Network Planning list The news is not a booster for the domestic group buying industry. After numerous layoffs, the capital chain of some group buying websites has begun to break.

Yesterday, it was reported that the 24 coupon capital chain of large domestic group buying websites had been completely broken. Following the large-scale layoff, 24 vouchers were issued in the company yesterday, and employees with salaries over 4000 yuan will be withheld the excess, staff The relevant subsidies of will be issued in the form of 24 coupon website stored value cash.

24 Coupon said that the move was to ease the financial pressure brought by merchant settlement.

24. Du Yinan (micro blog), CEO (CEO), responded that in view of the fact that the overall group buying market has entered a cold winter, we have consciously adjusted the salary structure of employees. Under the condition of ensuring the normal settlement of merchants' payment for goods, we will spend the winter of the group buying industry by increasing income and reducing expenditure, and said that we will make profits before the end of the year.

Peng Lei, COO (Chief Operating Officer) of 24 Coupon, said that 24 Coupon did adjust the employee salary payment system, which was to ensure the normal settlement of merchants' payment for goods, "only for short-term decision-making, normal payment will resume in November".

Peng Lei said that the adjustment was mainly due to the company's recent acceleration of the merchant settlement process, which led to a temporary shortage of capital flow.

It is said that the layoffs of 24 vouchers have started since October, and the layoffs of the headquarters also involve hundreds of people. A person who claimed to be an employee of a branch station of 24 coupons said that on October 12, the company had announced that it would begin to lay off employees from the top.

In fact, layoffs, salary arrears, and payment arrears have always been the problems faced by domestic group buying websites. Due to the fierce competition in the group buying industry, many group buying websites expand blindly. Once the funds cannot keep up with them, they often withdraw from the site and cut jobs to reduce the pressure on funds.

It is worth noting that at the time when 24 coupons were under financial pressure, Shen Boyang (microblog), the general manager of Nuomi.com (microblog), a group buying website of Renren, once again exposed the industry inside story, saying that a large group buying website had begun to use various excuses to clean up partners and delay payment for goods.

However, Shen Boyang did not indicate the identity of the group buying website.

Shen Boyang had previously publicly predicted that the top ten group buying websites in China would go bankrupt before the end of the year.

Shen Boyang said that what he was most worried about was a series of social problems brought about by the collapse of large group buying websites, including employee unemployment, the inability of a large number of consumers to consume group buying vouchers, and the inability of cooperative businesses to receive subsequent payments.

Shen Boyang said that once a large group buying website goes bankrupt, it will cause a huge blow to the whole group buying industry. How to prevent group buying enterprises from burning up the last penny and leaving with their bags is a subject that needs to be considered.

In fact, in the face of the tragic situation of the "battle of thousands of groups" this year, the industry generally believes that there will be no more than 5 group buying websites left after the survival of the fittest.

According to the Observation Report on Group Buying Consumption in China in the Third Quarter of 2011 released by the group buying navigation website Group 800, 754 group buying websites cannot be opened or transformed at present, of which 9% have not been updated for more than a month, and another 5% have closed the group buying business for reasons such as revision and internal adjustment.