Who Moved The Cheese In The Wholesale Clothing Market?

In recent years, the business of clothing wholesale market has been much worse than before. Many successful clothing traders have been looking for project investment everywhere.

The industry seems to have reached a turning point. Ask a boss who opens a clothing stall in the thirteen line clothing wholesale market in Guangzhou. What will he do next? He says he will continue to do it and is looking for new investment projects.

In the clothing industry, he did not have a very long plan, that is, one step at a time.

As for clothing brand, he said he was too tired to be a long-term brand.

Let's start with a review of the history of the wholesale clothing market.

From 1978 to 1993, roadside stalls were the initial form of the wholesale clothing market.

From 1993 to the present, the business mansion style, Humen enriching people's clothing trade and commerce city's strong debut, 1993 January Guangzhou Baima clothing city's opening, opened the commercial clothing wholesale market's time.

Globally, there is no wholesale clothing market in Europe, the United States and other new countries.

Some people even said that the more than 1000 wholesale clothing markets in the whole country will disappear 90% in 5 years, due to the influence of the clothing channel.

Whether this prediction is reliable is only a waiting time test, but the influence of the traditional clothing wholesale market is weakening.

So who actually moved the cheese in the wholesale clothing market?

The first is the influence of branding factors.

In the recent development of the wholesale clothing market, our economic environment has also undergone tremendous changes.

With the rapid development of domestic economy and the influx of high-end fashion elements abroad, the domestic garment industry has entered a stage of development as a whole.

With the increasing maturity and popularization of brand consumption in the consumer market, the public is more aware of intellectual property rights.

Under such circumstances, the original wholesale clothing market dominated by batch mode is also facing reform in operation.

Two, the impact of clothing e-commerce.

With regard to the e-commerce of the clothing industry, we can roughly divide them into the following:

1, Taobao, represented by C2C, B2C (Taobao mall) mode.

2, the B2C mode represented by Van guest and dream bazaar.

3, many B2B2C models for Taobao and pat services provide women's clothing agents. Search for Taobao agents on the Internet will find countless companies.

4, the wholesale platform of Alibaba, which is a representative of the wholesale platform of cool friends.

5, the B2B2B mode of independent professional clothing wholesale website represented by http://www.fusiy.com/, a wholesale website for women's wear.

Compared with the clothing net batch mode, the physical wholesale market can not afford to get goods.

Ms. Zhang, who opened a clothing store in Hengyang, gave us an account. Ms. Zhang usually took the goods to Guangzhou. Although it didn't take much time, the toll was very high. Hengyang to Guangzhou now had very few ordinary trains. The price of the high-speed railway was 245, and the round-trip toll was close to 500 yuan. In addition, there was another drawback that there was no way to return the goods very conveniently, and the slow-moving clothes seriously damaged the profits.

On the other hand, the rentals of the physical wholesale market have risen. Guangzhou's thirteen line wholesalers told reporters that he was less than 5 square meters of stalls, the monthly rent was 70 thousand, and that the wholesale price of each garment was not more than 30 yuan, and that each garment could only earn a few yuan. With an average of 5 yuan per garment, for example, it was necessary to wholesale more than 200 clothes per day to ensure balance of payments. "Now less than 20% of the stalls are making money, 50% are not losing money, 30% are in a loss", like the stalls beside him, the rent has been sublet in 8 years.

Of course, in the short term, the wholesale clothing market will still be the main channel of clothing circulation. In order to maintain its competitive position, the traditional clothing wholesale market should first start from strengthening its own construction: 1) clear the market positioning and realize the mode pformation.

2) change from simple rental market to brand market.

The two is to expand the industrial chain.

Garment wholesale market should further expand the industrial chain, and integrate into the entire garment industry, from a single "manager" to "garment industry comprehensive service operator".

3) expand electronic commerce and update the trading mode. At present, the application of e-commerce is producing new trading process. E-commerce has become the most preferred and even preferred mode of sale for many enterprises.

On the one hand, the wholesale market of clothing can make use of the useful information of electronic commerce, expand the choice, provide new services, streamline the purchase process and reduce the cost, so as to gain competitive advantage.

On the other hand, the wholesale market can link the use of the Internet with traditional marketing means, and promote itself with a variety of means.

Only by constantly adapting to the development and change of society can we gain development. If we do not strive for progress, we just want to keep the original market share blindly, and we will surely be eliminated by history.