Service Is The Core Competitiveness Of Luxury Electric Providers.
The 2011 couple just left us.
Luxury goods
The electricity supplier is a year of vigorous development, but at the beginning of the end of the year, it began to come out in succession at the beginning of the year.
Compared to the beginning of 2011, when the electricity industry was in full swing, the situation of flying money was now very cold.
How to break the current bottleneck of luxury e-business and how to develop it in the future is an urgent topic.
China's luxury market has great potential.
Some experts predict that in the future, the sales volume of China's luxury E-business will reach 20 billion yuan.
RMB
China seems to be the number one consumer of luxury goods.
It is also reported that China's demand for luxury goods is growing at an annual rate of 20%.
Moreover, it is very distinctive that China's rich age group is generally 15 years younger than other countries, which also helps promote luxury goods.
market
Rapid development.
In the face of such a huge and dreamy economic prospect, how can the luxury electric business go well? "CEO", "the good reputation" is just the way to promote the development of enterprises at the early stage of development. The enterprises should break through the bottleneck of development and find more potential customers when they grow up, so as to go abroad to seize market share and establish more cooperation with more high-end brands.
What is the bottleneck of luxury business?
In the 2008-2010 year, the scale of online shopping users maintained a high growth rate of about 50% for 3 years. In 2011, the total number of online shopping users reached 194 million.
This kind of data is showing that China's online shopping industry is becoming more and more mature. So in such a good momentum of development, why are there many luxury business enterprises?
Here, we need to notice that the growth rate of Internet shopping users has slowed down while the users' online shopping depth has increased.
Users have been cautious about choosing shopping websites.
Professional services are core competitiveness:
For luxury goods providers such online sales mode, many people in the industry think that service is the core competitiveness.
Western fashion CEO Wang Hao said that luxury E-business has higher requirements for services. When users select goods, the basic information provided by the website to users can no longer meet the needs of users. It needs a deeper level of professional shopping guidance for users to carry out the brand connotation and style, so that users can understand their brand value and cultural connotations, and guide consumers to rationally purchase their own commodities, so that users can really enjoy professional shopping services while buying, while not blindly buying blindly. Therefore, in terms of western fashion, it proposes a one to one purchase consultant nature to improve service competitiveness.
It seems that with the further popularization and development of the Internet era, the prospects for the development of luxury electric business are really good. Of course, while borrowing the successful operation mode of foreign countries, we should gradually improve the operation mode according to the actual situation, and enhance the sense of self service, so that we can stand out in the competition of the competitive industry.
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