Spring Clothes Went On Sale And Sold &Nbsp At A Discount.

In the warm and cold weather,

"In fact, the definition of spring clothes is very vague now, and many brands are listed on the same time as the spring and summer wear. Now the counters are generally sold in light clothes and heavy winter clothes."

Market participants said.

In some shopping malls on Nanjing Road Pedestrian Street, spring clothes have quietly placed a striking position in the clothing counters.

However, the sprightly spring clothes do not seem to arouse consumers' desire to buy.

Yesterday afternoon, in several shopping malls, many customers were asking to try out the autumn and winter clothes with a discount.

"The weather is relatively cold now, and spring clothes can only lie in the wardrobe when bought."

A customer said.

In order to turn customers' attention to spring clothes, businesses are eager to discount sales for spring clothes.

In the Golden Eagle International Shopping Center, the promotional poster marked "299 reduction of 100 of the quality department store spring" is eye-catching. "On the 38 women's day, there will be several special price new spring clothes."

A salesperson of a special counter on the two floor of the mall said.

In the Eastern Commercial Building of Bailian central shopping plaza, most of the new spring clothes of the clothing counters are on sale, with a discount of 7-8.

Multiple factors cause spring clothes to be sold.

"Spring wear in the past"

The person in charge thinks that there are many reasons that affect the sales of spring clothes. On the one hand, the rainy weather has extinguished people's shopping enthusiasm. Many people prefer to "house" at home and do not want to go out shopping. On the other hand, because of the relatively low temperature, the thin new clothes are hard to avoid being left out. "According to the current seasonal characteristics, spring is very short. In fact, many new clothes are cool summer clothes."

Under the condition of low temperature, few people will buy these new products in advance.

Autumn winter clothing

While the spring clothes are cold, the autumn and winter loaded tail goods will be sought after by some customers.

The new world city said that the proportion of autumn and winter clothing in the shopping mall still accounted for nearly half, and the discount rate was about 3-5 fold.

Some salesmen in the brand cabinet also said, "now the autumn and winter clothes are better than the new spring clothes."

However, due to the incomplete size of many autumn winter clothes, the enthusiasm of customers is affected to a certain extent. "If the size of the autumn and winter loaded goods is complete, the sales volume is even better."

Entering the March, the popularity of autumn and winter loaded tail goods is higher than that of new spring products, which is not common in the past.

A brand leader analyzed that the autumn and winter clothing accident had a certain relationship with the weather. After all, buying a warm coat can still wear for a while.