When Will The Shoes And Shoes "Fake Foreign Brands" Cease?

News background: there is no shortage of news in the fight against counterfeiting, and there is no shortage of stories that make people laugh.

Last year, the "foreign" blood unification of Da Finch's furniture was raging, and consumers were dazzled. However, it turned out that it was only a small "case".

This is not true. At the beginning of this month, the Italy government organized a counterfeiting group to fight against counterfeiting in China, and submitted 30 "pseudo Italy" brands to China's intellectual property department, calling on the Chinese government to take targeted measures.

60 fake companies were found in a year.

"The Beijing Office of the Ministry of intellectual property of the Italy Foreign Trade Commission" is the Italy government agency responsible for the crackdown on China.

It is understood that in July 2010, the Ministry of foreign trade of the Ministry of economic development of Italy established the office of intellectual property in Beijing. After a year of collecting and investigating, they found 60 counterfeit Italy brand enterprises in the Chinese market.

The market players of these "fake Italy brands" include mainland China, Hong Kong and Taiwan, and South Korean enterprises.

These enterprises, or claiming products from Italy, or using the name of Italy, place names or even the national flag to make product names, mislead consumers with the banner of "Italy", but in fact, these brands do not exist in Italy.

According to Dai Sheng Bridge, the head of the anti counterfeiting agency, from the second half of 2011,

"Pseudo" product prices frighten people.

Reporters from the Italy Foreign Trade Commission Beijing office's part of the fake list found that these counterfeit Italy brand involves bags and leather goods, clothing, home textiles, automotive supplies, furniture, building materials and other industries.

"Jiajia dream from Italy, the world..."

Such an advertisement sounds quite exciting.

Jia Jia Meng Jia Fang, who produces bedding, claims that its products originated in Italy and its trademark clearly indicates the Italy word.

Dai Shengqiao said, in fact, Jia Jia dream is not Italy brand at all.

After investigation, the "JAJEMoN Jia Jia Meng" trademark is registered in China, and its company is virtually empty. The real operator of the brand is "Shanghai Jiali bedding Co., Ltd.".

It is reported that the high price of Jia Jia dream also made Italy counterfeiting staff startled.

"At a show, a Jijia dream mattress priced at 34 thousand yuan, and it is known that the retail price of the mattress is 6000 euros, which is more expensive than a car.

The real high-end brand mattress in Italy is only 1/10 of its price.

Dai Shengqiao said.

When will the Chinese take off the "waistcoat"?

"This is a Menswear brand from Italy" and "an inspiration from a British Royal designer".

People in clothing circles are so familiar with the description of brands.

In fact, China's market is full of fake foreign brands, which is nothing new.

For single stone lions, the "Italy brand" is everywhere.

After entering the word "Shi Shi Italy" by Baidu, reporters found that there were more than 20 clothing companies under the banner of "Italy", whose authenticity was hard to distinguish.

Dai Sheng Bridge revealed that when he came to China in April 2010, he found some so-called

You can be honest if you own your own brand.

Although there is no obvious progress in Italy's anti fake incident in China, it also sounded the alarm for many enterprises wearing "vest".

I believe that the low brand promotion ability is one of the reasons for the spread of "fake foreign brands".

Because brand building is story telling, we are short of storytelling.

This is not only because of the lack of talent, but also because our brand is not enough to support the perfect story.

There is no doubt that today's Chinese consumers do exist in a "Chongyang" mentality.

In fact, in the flood of "fake foreign brands", most of our freshmen