Tips For Managing Clothing Stores
1. fashionable gadgets
Fashionable goods are women's eternal choice. In the clothing store fashion Clothing, accessories, boutiques, boutiques, toys, and the daily necessities and snacks in the supermarket are all women's favorite.
2. sweet words
For example, Miss Tan tried on two suits, a dress and a female suit. The hostess of the clothing store said, "the two sets are good for you to wear, and the dress is casual for the weekend. The dress is very suitable for your white collar to work, and the two sets are all right, and twenty percent off for you. "Miss Tan is naturally full of joy. When it comes to the effect of wearing out, what is the investment?
3. discount on irregular basis
The discount attracted more women. To some extent, everyone likes to be petty and cheap, especially women. These signboards usually hold the hearts of women, such as "store opening and making big profits" and "twenty percent off concessions for our products".
4., business mode should be flexible.
At the front of the clothing store, we should display the eye-catching models or the most fashionable clothes to show the new arrival. clothing Styles and suitable women. You might as well put a sign "no male entry" at the door of the shop. Of course, the purpose of doing so is not to shut out men, but to make clothing stores more distinctive.
5. watching trends in magazine TV
On the wooden shelf of the small shop, put on the latest fashion magazines of the month. When you are not busy, you can easily turn over. Watch TV every day and pay attention to the new clothes on TV programs.
Slowly, dress up something that is fashionable. Look at the fashion styles that are new and beautiful, and may sell well, and try to find ways to find sources of goods, or to draw a picture of them. As a result, it is a small profit to get ahead of others and launch the new clothes.
6. search for goods like Detectives
High quality and low price is one of the keys to selling goods well. The success of a clothing store is no exception. How can we find a good source of goods?
Under normal circumstances, the purchase as far as possible around the middleman, directly to the factory to buy. It is not easy to find manufacturers directly. The "detective" method is not used by peers.
Peers often shop around. See colleagues in the shop layout, marketing techniques, service projects and other aspects of the new practice, will learn from it, and constantly improve the management method; chat with them, try to set out the purchase channel.
Clothing business is very sensitive to the price of clothing. More than a month before the start of the season, you can go to Guangzhou, Shenzhen and other clothing manufacturers to stroll around. "The style of the season clothes is out earlier, and the girls in Wuhan are also more and more accepting the costumes of Guangzhou and Shenzhen."
Find clothes manufacturers directly, and look at the local clothing wholesale market to see if they are interested in clothing prices. Good clothing businessmen, Zhang can tell the quality characteristics of different costumes, familiar with their differences, and compare, it will naturally find many business opportunities.
7. genuine copies sell separately.
Selling clothes will inevitably encounter the problem of piracy. First of all, we must be able to distinguish what is genuine and what is piracy. Secondly, the principle of running is not to sell pirated clothing.
In the store, brand clothing and imitation edition clothing are displayed in separate counters for customers to choose from. Luxury brands such as ELAND, ONLY and so on in some shopping malls are also sold in small shops, telling customers that they are "parallel imports". Because the price is low, many consumers are willing to buy, which can satisfy the consumption psychology of buying vanity at a low price.
At the same time, the store also operates a fixed brand of clothing, though not yet well known in the Wuhan market.
Run a fixed business brand It is easy to be accepted and trusted by consumers, and it is easy to operate. It is easy to send samples directly from the manufacturer, and after ordering the samples, it will save much time and effort.
"This brand has been selling for more than a year in Wuhan, and some consumers have been fixed to the store for purchase. If the situation continues, I will open a brand store in the second half of this year. "
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