Men'S Shop Display Skills

As a window maker

Display designers, how can we quickly catch the eye of consumers, guide consumers accurately, convey brand culture, convey brand dress culture, guide collocation, and promote store sales.

How can we achieve rapid display? Accurately convey the brand culture, convey the latest push this season?

Clothing display techniques:

First, understand Brand Company culture and the design concept of this season's clothing.

First of all, we need to understand brand positioning, understand the design concept of this quarter, understand the characteristics of the brand audience, choose the most representative clothing matching according to the brand positioning, design concept and the characteristics of the audience, convey the dignified, rigorous, elegant, elegant and elegant, or sexy, casual. Because of the different brand styles, the popular brands and luxury brands have obvious differences in men's wear display.

The window is exquisite, concise, steady and lively, adorning the small area of rose red, and reveals the gorgeous sexy of the female in the steady. The accessories only focus on the theme, accessories and clothing. The two models are similar in style, but the difference in the cloth, the color and the posture of the model makes the whole picture have details, which conveys the richness and unity of the brand clothing.

After identifying the brand culture to be conveyed, choosing the right clothes, identifying the main colors, and trying to achieve the unity of the whole picture is a matter of course.

Color is another "shortcut" for quick matching. A man's menswear is determined by cutting the Gordian knot.

The main colors of the theme are displayed, while others follow the principle of color matching.

Two. Guide consumers.

Clothing collocation should not only convey brand culture, but also provide guidance for consumers. This is the needs of consumers and the needs of brands.

The most important part of the rapid formation of collocation is the handling of details. No matter the position of the model, people agree with the brand style, they agree with the brand clothing collocation method, and promote the sales of the associated band in the sense of identity that has already formed.

Each model shows a different state of young men and women, and the position is set with a cross station, and each model is from a series.

But in matching accessories and color details, men and women wear red as a coordinating element to form the overall collocation effect.

Consumers can reproduce directly according to the collocation of models, thus narrowing the distance from consumers and directly promoting consumption.

Three. Look for inspiration from the poster.

How can we echo the theme of the brand's product promotion this season? How can we accurately display the selling points and design ideas of products in a short time? All these problems can be solved by the fast men's wear men's wear. Because of this, the fast men's wear men's wear Chen is listed as one of the essential skills of "high-end men's wear men's show".

One of the solutions to the above problem is to make the model clothing match with the background posters clothing, which will cause visual impact and enhance the style of the main push clothing. However, it can be changed slightly in detail to break the inflexibility of the complete unification. Abrupt change has increased the interest point of consumers, highlighted the diversity of brand styles and richness.

Four, atmosphere creation, emphasize narration.

For quick matching, windows are also required.

To create narrative conflicts, models and models are used to create atmosphere through clothing matching, so that the relationship between models can not be loosened, and the relationship between them should be described in detail, such as the echo of a certain accessory, the connection of a pattern, the setting of the action between models, and the sense of tacit agreement between mould and special.