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Fenton Home Clothes Focused On Brand Building For 15 Years.

2012/10/2 15:01:00 62

Brand BuildingFentonHome Clothes

 

Hongxing (Fenton) Garment Co., Ltd., a famous household clothing industry in China, has gone through 15 spring and Autumn Periods.

September 16th, Fenton

Leisure wear

The brand successfully held the spring and summer new product conference and the 15th anniversary gathering celebration in Beijing in 2013.


Guangdong Hongxing Industrial Co., Ltd. was founded in 1997. It is a large home furnishing enterprise integrating fabric development, product design, production and sales.

The company has 46000 square meters of garden style industrial park, the most advanced home furnishing professional production equipment 1500 sets, the annual output of 4 million sets.


The brand of the "Fenton" household clothing brand, which was built by the company, was named "Guangdong famous brand" in January 2008. In September of the same year, it was awarded the "China's top ten home clothes brand" by the experts from the China Textile Business Association.

"Fenton" brand products mostly use cotton, hemp, silk, modal and other natural and high-tech synthetic environment-friendly fabrics as raw materials, with a first-class CAD clothing design system and modern computer management system, adhering to the oriental traditional clothing culture, lifestyle and Chinese body shape characteristics carefully designed.

With its unique style, the idea of inheriting the eastern family life has made countless classics.


With the innovation of home culture, the release of people's depression due to modern life has been released.

In the home furnishing industry, when the brand culture of "home and love" has been launched, Fenton has jumped out of the circle and ventured to put forward a new consumption proposition: "free heart, return to the real self", advocating to put aside the worries of work and worldly affairs, and integrate into the diversified design concept, so that the home life can be more relaxed, so that the inner feelings can be freely publicized.


The design of Fenton home furnishings is inspired by the fashion elements of different national boundaries and ethnic cultures. The products are divided into four seasons, spring, summer, autumn and winter, and a series of more than 300 series are released every quarter. They cover traditional pajamas, fashion pajamas, fashion home clothes, casual home clothes, bath household clothes and single flower pants.

After ten years of meticulous development, at home

market

"Fenton" products have been distributed throughout the country, and there are 4000 counters and stores. In overseas markets, the first overseas store in Dubai was born in May 2008. In July of the same year, New York opened second "Fenton" overseas stores.


The theme of this celebration is "Fenton and unparalleled". Through the "no regrets", "priceless articles", "selfless articles", "infinite articles" and "boundless articles", the participants made a deep impression on the participants.


Reporters also learned that in September 7th, Guangzhou special venue for the new home furnishing products will be exceptionally hot.

At the site of the order, the industry rarely seen the popularity of the credit card sweepstakes attracted everyone's attention.

After bidding for the new products, dealers also enthusiastically participated in the other links carefully set up by Fen Teng, adding to the order.

It is understood that the new seven color spring summer series launched by Fenton in 2013 has been sought after by an unprecedented degree of enthusiasm, and the order quantity of using the new data system on-site statistics is constantly improving.


According to the insiders, the success of the 15th anniversary celebration of the Fenton home furnishing service, the success of the North South Division, has opened up a wide range of industries and has been widely publicizing. It not only shows its strength and status as the leader of China's home furnishing industry, but also further enhances the popularity of the brand.

brand

In the future industry competition will have more advantages.

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