Where Is The Pformation And Upgrading Of Shoes And Clothing Enterprises In China?

At present, China

Annual export volume reached about 40000000000 pieces.

The output has exceeded 10 billion pairs.

Luggage exports account for more than 1/4 of the world's total supply.

Each export volume is the most in the world. But how many Chinese brands do we really have, what can we really get from it?

The eighteen major reports put forward that it is of great significance to "shift the foothold of promoting development to improving quality and efficiency" and "focus on fostering the new advantages of open economic development".

How embarrassed is the first big exporter?

Despite the recent 10 years, China's trade in goods has expanded rapidly.

In 2011, China's total imports and exports totaled 36421 billion US dollars, an increase of 4.9 times compared with 2002. It has been the world's largest exporter of goods trade for 3 consecutive years. But in some important areas, how many truly Chinese brands are there?

A pair of Nike shoes can be sold for more than 1000 yuan, and how many pairs of shoes produced in China are worth the profits of Nike?

What is noteworthy is that

Changes in garment industry in recent years -- statistics show that in 1998, the profit rate of China's garment foreign trade was more than 20%, which was reduced to 12%-15% by 2002, and 5%-8% before 2008. After the outbreak of the international financial crisis in 2008, China's clothing foreign trade profit margin dropped to 3%.

Last October, many enterprises began to appear zero profits or even losses.

On the one hand, we see that China is playing a more and more important role in the center of the world economic arena. On the other hand, we also see that sustainable development still faces enormous challenges, and that the increase in economic volume is not the ultimate goal we pursue.

"Our future development is not fast, but the key is how to keep healthy."

Yang Weimin, deputy director of the CPC Central Committee's financial and economic leadership office, said at Sina's Qilin Forum recently.

The eighteen major reports of the Communist Party of China emphasize "four efforts": we should strive to stimulate new vitality of all kinds of market players, focus on enhancing the new driving force of innovation driven development, strive to build a new system of modern industrial development, and focus on fostering the new advantages of open economic development.

"Four efforts" are of great significance.

Yang Weimin said that this is the key and key to changing the way of development and improving the quality and efficiency of our economy.

Where is the difficulty of speeding up independent innovation?

In November 24th, a fire in a garment factory in Bangladesh attracted international attention.

Bangladesh is the world's second largest exporter of clothing, and there are about 4500 garment factories nationwide, including retailers, WAL-MART, Carrefour, and GAPP.

In recent years, this South Asian country has been dragging the nerves of Chinese clothing traders.

Ms. Li, a well-known British clothing company, told reporters: "a considerable portion of our orders now flow from China to Bangladesh."

Ms. Li said that the monthly salary of Bangladesh's non skilled workers is only 300 yuan, and the monthly salary of skilled workers is about 600 yuan.

The outflow of clothing orders is only a microcosm.

As early as March 2009, Nike closed the sole footwear factory in Taicang, Jiangsu, and moved the factory to Vietnam. The mainland underwear listed company, last year, said that some high cost production lines were moved from China to Thailand, and new factories were invested in Kampuchea.

Mei Xinyu, a researcher at the Ministry of Commerce and international trade and Economic Cooperation Research Institute, said that the competitiveness of China's manufacturing and export is not only low cost, but also a complete industrial system, constantly improving infrastructure and high macroeconomic stability.

But he also said that reducing the dependence on "cost advantage" will be a long-term task facing our country.

"Now we must seize the limited time to achieve industrial upgrading and break through the technical bottlenecks of products and production processes."

On the one hand, some large Chinese enterprises have accelerated the pace of innovation. According to statistics, 2012 Chinese enterprises have invested 511 billion 600 million yuan in R & D funds by the top 500 of the Chinese enterprises, up 16.5% over the previous year.

On the other hand, for small and medium-sized enterprises, it is still difficult to speed up independent innovation and take the branding way.

In addition, experts also pointed out that China should take into account industrial upgrading and absorb more labour force.

Labor intensive industries are generally closely related to the lives of ordinary people. On the one hand, relevant departments should advocate the pformation and upgrading of powerful large enterprises and create their own brands. On the other hand, some low-end industries should be retained appropriately, so as to guide enterprises to improve their quality in order to cope with increasingly fierce market competition.

Where is the way of pformation and upgrading?

Recently, Xia Hua, chairman of China's Yiwen group, told reporters: "we receive at least 2 to 3 international famous names this month.

Businessmen talk about cooperation and mergers and acquisitions.

At this time, we should be more sober than before. "

Xia Hua admits that China has become the largest market in the world.

When international brands talk about cooperation, they want to see the Chinese market. They need to cooperate with us as soon as possible to open the Chinese market.

But the first batch of Chinese companies that cooperate with international brands have suffered today.

"Because we did not have a deep understanding of the terms of the contract, we were not familiar with many rules in the process of international cooperation. Our agents in China are facing this problem. The ten year contract will expire soon, and we will be taken back by the ten year old children.

Very sad, very heartache. "

Xia Hua said with deep feeling.

"In the past 5 years, we have integrated nearly 147 of the best raw materials suppliers, processors and other partners in the world, integrating nearly 160 places.

Talent. "

Xia Hua stressed, "we must get the hardest and most powerful things to our hands."

More than ten years of hard exploration has made many Chinese enterprises understand the difficulty of development and the significance of today's pformation.

"At present, more and more enterprises in China are aware of the importance of promoting development through technological innovation, but overall, investment is still insufficient, and the R & D mechanism of enterprises as the main body of innovation has not really formed."

Lu Cheng, a member of the Chinese Academy of Social Sciences, said that in order to make a comprehensive move towards "China's intelligence creation", it is also necessary to lead "connotative" development with open innovation thinking.

Lu Zheng pointed out that the growth experience of world-class enterprises has proved that a company without core technology is difficult to achieve sustainable development.

Only by commanding the commanding heights of industrial technology can we lead.

Technological progress and gaining the first mover advantage in competition.

"At present, the state has introduced various measures to support SMEs' independent innovation and promote the pformation and upgrading of SMEs. The key is that the small and medium-sized enterprises should pform their independent innovation into endogenous motivation, which is the key to the pformation and development."

Zhang Liqun, a researcher with the Ministry of macroeconomic development of the State Council Development Research Center, said.