Nike Sports Q3 Profits Increase, Chinese Market Orders Rise

< p > in recent years, with the development of China's economy, the Chinese market is attracting more and more attention from overseas enterprises.

According to Bloomberg News March 22nd, sports equipment and sporting goods giant Nike (franchised store) 21 released third financial results, its quarterly profits rebounded, dispelled the market's profit outlook and the Chinese market sales slowdown.

According to the company's earnings report, the number of orders in the Chinese market has also risen.

< /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201303/25/20130325021451_sj.JPG "/" < < > >

< p > Nike said that its sales in the Chinese market fell 10% in the last quarter. After the deduction of exchange rate factors in this quarter, Nike's orders in China increased.

Don Blair, Nike's chief financial officer, told analysts that the growth of China's orders indicates that the company is returning to its right path. Sales growth in this quarter is slower than that of orders.

The company believes that the decline in sales in the Chinese market is affected by factors such as slowing economic growth.

In order to regain its growth momentum, Nike launched a series of measures.

< /p >

< p > it is reported that Nike's third quarter profit has increased by 55%, and the gross profit margin of the company has increased from 43.9% to 44.2% in the third quarter.

According to Nike's earnings data, sales of Nike's South American market increased by 8% to $2 billion 550 million over the same period, while sales in Western Europe increased by 8% to $1 billion 80 million, while sales in the Greater China region decreased by 9% to 635 million US dollars.

However, the number of orders in the Chinese market grew by 4% year-on-year.

< /p >