"Buy One Good One" Real Name Donation 50 Thousand Children Without Shoes

"Do you think China has yet?" shoes In the random street survey conducted by the "buy one good one" project group, many people think "no" or "very few".

China's poverty alleviation foundation visited 314 pupils in the greater Liangshan area of Sichuan province and the Bijie area of Guizhou Province, and found that more than 96% of the students lacked shoes. In these poverty-stricken areas, children have only two pairs in two years. shoes It's common to wear a pair of shoes with brothers and sisters and wear sandals in winter.

There is a child called Ezekiel, every day after school, will take advantage of no one around to take off the shoes, secretly in the hands, go barefoot for half an hour to go home, follow his mother to feed pigs, farm work. Only in school can she happily show her new shoes and play with her classmates. Because this is her only shoe now.

About 1/3 of the students interviewed said they had received donations, and only 3.3% of them had received shoes. A small headmaster of a village in Bijie, Guizhou, said, "once a pupil had received more than 40 yards of shoes, he could not wear them at all."

In order to make children fit shoes, the "buy one good one" project team spent more than a month collecting 50 thousand deficiencies in Nayong county and Dafang County of Liangshan, Sichuan, including Mei Gu, Zhaojue, bu Tuo and Guizhou Bijie. shoes Children's size information. A teacher from Sichuan's great Mei Mei County, Liangshan, measured the size of his 5000 children with a pair of feet and feet.

Zhu Chenye, vice president of the 361 degree brand center, said the sports donated to children. Children's shoes It is specially developed and customized after field visits. The soles are more wearable, and the shoes are more protective. This is suitable for children to walk on mountain roads. "This project is sustainable. If the 50 thousand pairs of shoes are sent out, if the donors are enthusiastic, we will continue to do so, and give more shoes to children who lack shoes."

Do you know who has been donated to?

"Can my love really go to the donor's hands?" when you want to donate to a child, will you come up with such a question mark? Those endless public interest events have led many charities into a crisis of confidence. Unlike previous public service models, the Tmall shopping mall is chosen as the sole purchase and donation channel (onecaresone.tmall.com) for this kind of public welfare footwear to achieve traceability and feedback in data tracking and donation process.

The information of these recipients is stored in the backstage database of Alibaba. On the project page, you can clearly see which schools in those areas and how many children need help. As long as consumers buy public shoes, the backstage database will immediately match the information of the donor and the child, and the message will be sent to the donor. Later, the donated shoes enterprises will directly deliver the goods from the factory to the donation County, and then send them to the school children by the China foundation for poverty alleviation. In this process, the child's personal information is only open to the donor, and the donor's information is confidential.

"This time, you can not only know what you donate. shoes For which child, the child can be contacted to verify the situation and make follow-up contributions. Wang Yulei, vice president of Tmall, said that after consumers donated, the names and addresses of the recipients could be found if they entered Taobao account number or mobile phone number. They could also see the logistics information of the love shoes in real time and whether they were signed by the children.

Transparent shoes on the Internet

This is a pair of public shoes, but also a pair of "transparent shoes" on the Internet.

"Tens of thousands of consumers and children are matching donations, which is definitely the first time in China's public welfare circles. The "buy one good one" project uses Tmall platform to build a communication bridge between donors and recipients. Wang Yulei said, "this one to one form is the most effective supervision. If the donor discovers that the child does not receive shoes, it can challenge the project and trace back to where the shoe is missing.

At the same time, "buy one good one" project also through the integration of Alipay two-dimensional code technology, to facilitate consumers to more easily participate in the donation of love. As long as consumers use the mobile phone to scan the 361 degree shoe box and the Alipay public welfare two-dimensional code in outdoor advertisements, they can immediately donate shoes to the children in the "buy a good one" activity, and participate in the transmission of love.

Wang Yulei believes that donations are often disposable. Consumption is a new mode of consumption, public welfare and the Internet at any time and anywhere, so that public welfare is more transparent and sustainable. "One or two enterprises are limited in strength. We hope that more enterprises with social responsibility will do public service on Taobao and Tmall platforms, and use the business mode to change the environment and help more people."

In recent years, the number of Internet users in China has increased year by year. Up to the end of 2012, the number of Internet users has reached 570 million, and Internet public welfare has gradually become the first choice for some enterprises and charities to do public good. Last year, Taobao launched a caring campaign for the veterans. It received donations of 300 thousand yuan in just one week, attracting 42554 netizens to participate. Sun Chunlong, director of the Dragon event charity foundation, believes that the e-business platform provides a good platform for people's love, facilitates operation, and allows donors and donors to interact with each other to improve public interest transparency.

It is reported that the United States Canvas shoe The brand TOMS has also adopted a similar public service mode, promising to sell a pair of shoes for every child, and send a pair of shoes for African children. Starting from the establishment of the brand in 2006 to 2010, TOMS donated 1 million pairs of shoes for 23 countries' children. However, TOMS was selling online at the time and did not respond to every consumer's feedback to the recipients.

361 degree brand shoes

The shoes are simple, generous, light and comfortable, and have many fashionable and bright colors. Using mobile phones to scan the two-dimensional code of the heel of shoes can participate in donation activities. Every time you buy a pair of special shoes, the children in the mountain area get a pair of brand new sports shoes (361 degree children's shoes) donated by you.

Taobao price: 129 yuan.

Amoy Code: t21245873

361 degree children's shoes

1. design:

The fluent style design is like the beating melody, with the simple color, the vitality is full; the upper part of the upper tongue adopts the high elastic elastic band instead of the traditional shoelace, and the magic mouth simple design, easy to adjust the tightness, easy to wear off.

2. material:

High quality leather + high density mesh cloth is used to ensure the soft and comfortable air and sweat when wearing. The soles are made of anti slip and wearable TPR bottoms, which have good grip and are suitable for wearing under complex road conditions such as mountain areas, which can meet the mountain children's walking and sports needs.