The Wrong Way To Buy Shoes: Fabric Technology Has Become An Attractive Selling Point.

A pair of shoes will cost thousands of dollars because they add some special functions or use new fabrics, but these shoes do not seem to feel any special effects when they buy them for a period of time.

A pair of leather shoes is not a "first-line" brand, and there is no special material, but it may sell for eight hundred or nine hundred yuan. A pair of sports shoes, because of the addition of several "high-tech functions" or the use of some "high-tech fabrics", the price is more than 1000 yuan, but these shoes do not seem to feel any special effects when they buy them for a period of time.

Many consumers have encountered similar situations more or less when they buy shoes.

Reporters learned through interviews that buying shoes is indeed necessary to keep away from the misunderstanding of consumption.

The concept of playing function is tempting to buy "reverse power", "fast dry drainage", "buffer interlayer" and "omnidirectional ventilation".

Many consumers will encounter similar functions and concepts when choosing sports shoes.

According to the businessmen, shoes with such functions not only look beautiful and beautiful, but will also be more comfortable after wearing them. If you want to take part in sports activities, these specialized research and development functions can also provide consumers with better protection.

But these tempting "hi tech" prices tend to be higher.

Many consumers said in an interview that apart from waterproof, shock absorption and other functions more intuitive, many additional functions on shoes are hard to really understand.

Reporters interviewed a well-known casual shoes brand technical staff learned that consumers do not have to pursue the concept of function too much when buying shoes. They may choose the shoes according to their wear occasions and uses, such as basketball shoes and tennis shoes when playing tennis, which can enjoy some special functions of shoes and not spend too much money.

The shoes become more expensive. "The sole of these shoes has special rubber particles, which are more wearable than the ordinary soles. The fabric used on the upper can enhance the air permeability and is best for summer wear."

A salesperson of a famous sports brand is introducing a "professional tennis shoes" to a large shopping mall in this city.

In an interview, reporters learned that it is not uncommon for salesmen selling sports shoes like fabric materials as selling points.

With the enthusiastic recommendation of salesmen, many consumers are willing to spend money on fabrics with higher quality fabrics.

It is worth noting that many brands have made a lot of fuss about fabrics and their prices have risen sharply.

Take an example of a sneaker using "water repellent synthetic leather" fabric. It is because of the upgrading of fabric, the price is 200 yuan higher than that of the same brand style, and the shoes made of ordinary mesh fabrics. Another brand of casual shoes, because of the inner lining of "pure wool antibacterial materials", is also hundreds of dollars more expensive than similar shoes.

The actual effect of these new materials is hard to tell consumers.

In addition to functional and fabric misunderstandings, many consumers spend a lot of money on products that are rapidly updated.

Ms. Chen, a consumer, loves a brand of leather shoes. Almost all of them are listed on the new market. She will go shopping for the first time. But recently, Ms. Chen found that the difference between the brand new and the old styles is getting bigger and bigger. Some styles are not in season but only a little longer in the market. The discount has reached half off, and the frequency of the style update has been higher and higher.

As a matter of fact, many brands of footwear have the phenomenon of new high price and old discount. This is also a common marketing tool for merchants. But if the styles are updated too frequently, consumers will pay more for the new ones.

In addition, the price of some brands has been upgraded, but the styles haven't changed much. For example, a brand of casual shoes, compared with the old ones, the style is only a little change of stitches on the upper, but the price is higher than 300 yuan.