Brand Innovation Is The Root Of Sports Brand'S Survival In The Industry.

< p > closing shop door, clear inventory, domestic sporting goods market is in the stage of adjustment shuffle.

It is understood that PEAK, Lining, Anta, XTEP, 361 degrees and other well-known sports brands are in the store to lose weight, channel adjustment.

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< p > in the face of the current situation of the domestic sporting goods market, PEAK sports CEO < a href= "//www.sjfzxm.com/pioneer/" > Xu Zhihua < /a > said in an interview with reporters that the decline in the sales volume of the domestic market is mainly due to the large environmental factors. In fact, whether it is domestic sales or export sales, there are great challenges. Inevitably, we also need to adjust the process.

It can be said that the whole industry should still belong to the stage of adjustment at present. It should not have come out yet. But I believe that, in the process of improvement, we can not conclude that there has been a fundamental improvement.

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< p > in fact, not only domestic sports brands, such as Nike and other international sports brands are also not easy in the domestic market.

For sporting goods brands, how to reverse the situation, product innovation, brand promotion and channel optimization is the key to the survival and development of enterprises. Especially in terms of brand innovation, products are the foundation for enterprises to survive.

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< p > Xu Zhihua believes that for sports brand, the future competition will be the competition of R & D design capability.

Only by constantly developing innovative technology and innovative products can the brand be more vigorous and competitive.

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< p > recently, during the annual PEAK Star China trip, NBA star Tony Parker and PEAK Beijing R & D center designers unveiled his exclusive combat boots for the new season.

It is understood that Parke TP9's new season boots are equipped with innovative a href= "//www.sjfzxm.com/news/index_x.asp", which is jointly developed by PEAK Beijing R & D center and international Biomechanical Research Institute, and the technology of "sole" /a "science and technology system" - gradient dual energy technology.

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< p > compared with the past technology concept of soles, gradient dual energy technology is more humanized.

According to the different stress characteristics in different regions of the foot, the gradient dual energy technology is subdivided into two targeted technologies, namely gradient acceleration technology and gradient damping technology, which are designed for speed athletes and bouncing athletes respectively, and materials with different mechanical properties are arranged according to the distribution rules of plantar pressure of different users, so as to provide the most reasonable mechanical feedback for the foot.

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< p > it is understood that gradient dual energy technology is only one of PEAK's latest research and development achievements.

Through more than 20 years of innovation and accumulation, PEAK already has nearly 100 patents and innovative products.

Over the years, PEAK has been committed to professional brand positioning. It has set up four international design and research centers in Beijing, a href=, //www.sjfzxm.com/news/index_p.asp, Guangzhou, Quanzhou and Losangeles, and striving to pursue more high-tech products with more sense of design, so as to enhance the international competitiveness of products.

The industry said that we should increase the intensity of independent innovation, and speed up the implementation of the standard strategy in "made in China" so as to promote the cultivation of national independent brands with standards, so as to enhance the image of our products.

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< p > in the past development, China's sports goods market homogenized development among different brands, blind expansion, ignoring product R & D.

This makes enterprises lack core competitiveness in competition.

In recent years, the major sports brands have strengthened the technological research and development of products. In the thirty-first China International Sporting Goods Fair held in May 2013, there are many high-end sports products.

The high-end scientific and technological products such as built-in inflatable basketball, sports floor made of degradable materials, and feather racket made with special fiber in space field attract many consumers. Scientific and technological innovation has made sports goods into a new era.

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