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Chinese Footwear Industry Fostering Professionals And Emphasizing Innovation

2013/8/10 15:34:00 43

Footwear IndustryBrandEnterprise

< p > China is a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > big country. There is no doubt that if China is a target= "_blank" href= "target=", "shoes" industry is also unquestionable.

Why do we say so? Looking at the development path of China's footwear industry, we can say that the majority of shoemaking market in the world has been grabbed by thunderbolt. The average annual growth rate is 23%, which is much higher than the growth rate of China's GDP, accounting for 60% of the world's total shoemaking, and has been recognized as the world's largest footwear manufacturing base.

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< p > these arrogant figures are just the tip of the iceberg, but we also need to know how to save for a rainy day. How long can the crown of China's shoe makers last? Now the footwear industry is spreading to countries with lower labor costs, such as Vietnam, India and Pakistan. China is at risk of "crossing the bar" at any time. The shoe companies must set up an international brand to break the situation before the loss of industrial advantages.

In the face of more and more brands coming into the market, competition is becoming more and more intense, and the shoe enterprises lack innovation in the development process, draw lessons from each other, lose the highlights and connotations of their own brands, sell products for the sake of selling products, and finally enter the terminal market with such products, but it is difficult to satisfy the increasingly picky consumers, whether they are the quality of the products themselves or the services rendered in the purchase process, which are not satisfactory.

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< p > How can we skillfully crack down on the above problems? Experts from the international shoe design industry have given some analysis and answers.

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< p > < strong > brand added value is scarce < /strong > < /p >


The image of brand terminal P has been constantly updated, from the original product sales to today's sales service.

Why do many brands now require services to be the first, because consumers are becoming more and more picky about shopping environment and pay more and more attention to the services they enjoy.

Therefore, businesses have to invest in the promotion and training of shopping guides, and increase their operating costs. Therefore, the shoe industry has entered a meager profit era.

However, there are still some brands to ignore the added value of the product, the image of the product, the store image has not been tracked in place, leading to the lack of a firm footing in the market.

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< p > < strong > cultivating professional talents and emphasizing innovation power < /strong > < /p >


The quality of the brand is to do professional things with professional people. The craft of shoemaking should not only follow the tradition, but also know how to innovate and train excellent shoemaking talents, such as the massive shoe material provided by the international shoe design online (the latest shoes, heels, soles and styles), and the convenient style search function, showing the trend of today and the future in all directions for enterprises and < a target= "_blank" href= "//www.sjfzxm.com/" > designer /a >, so that enterprises can grasp the most authoritative design information at the first time, enhance their ability and make the product more convincing. This can not only enhance the image of the enterprise, but also the franchisees will use this standard to measure the strength of the shoe enterprises. < p > facing a highly mature market environment, in order not to be defeated by other brands, we must pay attention to ourselves.

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< p > < strong > details decide success or failure < /strong > < /p >.


< p > we often see the action of consumer rights protection in newspapers. In the face of consumers, we sell not only products, but also a comfortable shopping environment. It is a kind of shopping enjoyment.

In the process of providing services, we advocate humanized service, which is to think of customers and bring unexpected surprises and bring value service.

It is often an action or a bright spot that affects the customer's unconscious and facilitates the paction.

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< p > < strong > one step ahead of the race to seize the market < /strong > /p >


The establishment of brand P is a process of continuous accumulation. It is not only assessing the manpower, material resources, and financial resources of enterprises, but also the ability to perceive market changes and make decisions quickly.

To make a decision, we must respond quickly to the market.

While we are working hard, we must break through with the fastest speed in the shortest time, quickly occupy, form a scale, and establish a strong market brand.

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