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Reflections On Inherited Difficulties Of Pierre Cardin'S Fashion Kingdom

2013/8/28 16:08:00 29

Pierre Cardan Inherited Rich Two Generations Clothing Industry

In the year of P, there was a problem with the successors of Pierre Cardin's fashion kingdom. None of his descendants was willing to cut the cloth, so Cardin had to go from Shanghai to Ningbo, from Guangzhou to Wenzhou, looking for buyers everywhere in China so that Pierre Cardin could be handed down from generation to generation. At this time, the old man of cardan must be lonely and helpless. 
 in fact, this is not "a href=" //www.sjfzxm.com/news/list.aspx "Classid=103" > Pierre Cardin < /a > a person's "loneliness". In the world of a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industry, many old businesses are forced to sell every year because their descendants are unwilling to inherit their family businesses. A typical example is ESPRIT, which was founded by SusieRussel and her ex husband DouglasTompkins in San Francisco, USA. Xing Liyuan, a Hongkong native who opened a garment factory, became their OEM processor. Smart Xing Liyuan not only made garments, but also became the sales agent of ESPRIT in Hongkong. In 1989, the Russel couple divorced because of their feelings. The rich two generation did not intend to inherit their parents' clothing business. In their words, "remembering thousands of identical trousers and tops is going to be crazy." They wanted to create something unique from childhood. Xing Liyuan took the opportunity to buy his ESPRIT stake from DouglasTompkins. He made the money from selling ESPRIT clothes and ranked among the top rich in Hongkong, and married Brigitte Lin as his wife. 
 a social survey shows that 95% of China's "a href=" //www.sjfzxm.com/news/list.aspx Classid=103 "two rich generation /a" are unwilling to inherit their father's career. The biggest problem encountered by the first generation of entrepreneurs who started from scratch and heroic in their old age is not the problem of wealth inheritance, but the inheritance of their careers, which is the most difficult for them to bear. 
There are deep social reasons for "P two", unwilling to inherit the paternal family business. Labor intensive and low-cost expansion is a true portrayal of the development of many domestic enterprises in the past 30 years. The rich generation's accumulation of wealth is boring and difficult, and the road to wealth creation is full of frustrations. Times are changing and people's ideas are changing rapidly. The spirit of "rich generation" in China has not been carried forward in the "two generation". 
 in fact, Chinese taxis have always looked down upon labor-intensive industries. Mencius said more than two thousand years ago: "or to work hard or to work hard; to work hard for people, to work hard for people; to govern people, to eat human beings, to govern people, to eat in people; and to be a common sense in the world." Some people are creative, some sell physical strength. Creative people lead physical labor, physical labor is led, physical strength people support others, creative people are raised by people, this is the truth of the world. 
 this great philosopher foresee the current situation of the clothing industry. The pure production and processing role is despised by the rich two generation. They are more willing to be the role of the creative person. Wang Zhongjun and Wang Zhonglei's wealth creation mode of Huayi Brothers is seen by many young people. The entertainment industry is fun and mixed, which can bring them vanity and conform to their mode of thinking. Many clothes are rich in two generations, and they also worship Pan Shiyi's fortune making mode very much. Because in China, the richest houses are built up. They play capital and play big money, which is stimulating enough to mobilize the two generation's adventurous heart. 
 for the rich two generation of "despise the ancestral industry" is not a reality, the rich generation is worried, especially those who are growing up in the medium-sized business owners, family concept has not completely eliminated, the manager system has not been fully established, and their people have reached the end of their twilight years, how to deal with their own hard up industry is really let their brains. The female bosses of a clothing company in Beijing, known by journalists, are already in their sixties. The brand has developed well in recent years, and has already had a place in many middle and high-end shopping malls in Beijing. However, her children are not interested in clothes. She told reporters that whenever she thought of no one to take over, she could not sleep. 
, however, the relay baton has been handed over successfully. For example, Xu Jingnan of PEAK, in his old age, allowed his son Xu Zhihua to be on the helm of the helmsman. The latter was said to have the background of studying abroad, and he also had no interest in his father's industry. What Xu Jingnan had done to make his son "change his mind" was not known, but Xu Zhihua's performance after he took office was still remarkable. 
 "the two generation is unwilling to work hard and let them play. Maybe they can play a new field, and take a better film than Afanda. It will change the proportion of the houses that are built on the list of China's rich list." Li Guangdou, a famous brand expert, suggested half jokingly. He believes that for the "two generation" rebellion, there is no need to panic and nervous, nor to brainwash them, not to inherit their predecessors. This is a normal phenomenon in the period of social spanformation. 
 the real challenge for the rich generation is actually how to establish a system of modern management system and complete the spanformation from "rule by man" to "system governance". Even if the entrepreneur is not there, their hard working industry can continue to run. Even if the future generations do not want to manage them personally, he can also have a certain share of the stock, so that excellent managers can increase their shares several times a year.