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China Textile And Garment Brand Pioneer Park Promotes Industry Development

2013/9/25 18:12:00 28

The Twelfth Asian Textile Conference Brand Ecosystem Textile Industry

"science and technology will" a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > make consumer goods satisfying the needs of the masses, and fashion is committed to making ordinary goods into luxury goods. As the special support unit of the twelfth Asian Textile Conference and 2013 China Textile academic annual conference, Hu Song, deputy director of China Textile Information Center, vice president of China Fashion Color Association, < a href= "//www.sjfzxm.com/news/index_c.asp" > China Textile and apparel brand < /a > General Manager of Pioneer Park, said that the contribution rate of science and technology and brand contribution rate are two important starting points for the development of China's Textile Industry Federation for many years. 
 at present, China's "a href=" //www.sjfzxm.com/news/index_c.asp "independent brand" /a "construction is still in its infancy, and a number of outstanding brands such as love, grace, and broadcasting are growing rapidly. They compete with the international brands in the core shopping malls of the first tier cities in China, and promote the continuous upgrading of the value chain, and become the leading and important driving force of industrial development. The target group of the park is this kind of excellent brand. How to meet the needs of these fast-growing brand enterprises and their partners, and provide a world-class and domestic leading service and platform through the integration of international and domestic authoritative professional and industrial resources, and comprehensively enhance the brand's design, R & D and fashion expression ability is the key consideration of the construction of the park. 
 concern to promote the development of the industry /p >
 China Textile and garment brand pioneer park is an industrial Creative Park Co constructed by China Textile Industry Federation and Songjiang District government of Shanghai. China Textile Industry Federation aims to promote the development of the industry, and the government of Songjiang District of Shanghai needs the spanformation and upgrading of the regional industry, the common starting point and its own advantages to achieve the cooperation of the time, the place, the people and the cooperation. 
 these fast developing excellent clothing brands are the core driving force of the textile and garment industry, and have promoted the collaborative development of the excellent textile fabrics enterprises and first-class professional studios and related professional service agencies in the upstream, and promoted the development and continuous improvement of the industrial chain. Therefore, the park regards the excellent brand enterprises as the target group, and hopes to promote the development and upgrading of the whole industrial chain by helping the breakthrough and upgrading of the independent brand. 
 Park not only regards the service of brand enterprises as the main part of the industry resources organization, but also takes every aspect of the construction of the park as a requirement, innovating and leading. All the buildings in the park are based on intelligent and ecotypic green buildings, and create a symbol Park of low carbon ecology, integration of technology and new life style. 
 communication creates value 
 Hu Song said that the park concentrated excellent brands and hoped to create an industrial ecosystem that could promote each other and develop itself. The overall planning of the park covers an area of about 1300000 square meters. At present, a more than 230 thousand square meter phase will start 50 thousand square meters of construction, with a total construction area of 140 thousand square meters. It includes 14 independent office buildings and 1 fashion art centers with 60 thousand square meters. The first level of the park is the display space of the corporate image, the brand building, the life style experience hall, and the brand as the entity to be visited. 
 after completion, we will introduce garment brand's corporate headquarters, design R & D center and brand operation center, as well as designers, studios, brand consulting agencies, professional training institutions and other brand industrial chain upstream and downstream partners. The formation of a more optimized and suitable for brand development of the fashion industry ecosystem. 
 How can we provide an open and private communication exhibition space for these outstanding brands? After many ponder, the park chooses to create an independent communication space with a semi enclosed design style. Creating a large area of public space, enabling enterprises to exchange, organize small activities and so on, and this approach is also more conducive to the park to make beautiful landscapes, so as to greatly enhance the office comfort of R & D designers, and on the other hand, the external image of enterprises is better. 
 worry about the long-term homogenization phenomenon. Will such a common communication platform bring trouble to the excellent clothing brands? Hearing the reporter's question, Hu Song said that this is an excellent brand ecosystem, similar to the elite clubs in the society, and the brands that can be stationed are excellent brands with strong independent innovation consciousness in the industry. "Brand style is not plagiarized." Hu Song's easy words are full of confidence. 
 never ending exhibition > /strong > /p >
 Hu Song said that the outstanding brands in the industry now attach great importance to cultural construction. Some enterprises have set up their own dress Museum, silk museum and underwear Museum. They focus on fashion expression and launch cultural marketing on the stage of various high-end fashion week. 
 the office building designed for the park provides a reasonable tour route for the company's image display area, as well as different traffic routes for guests and office workers. In addition, there are fashion publishing centers and fashion culture communication centers in the fashion art center. It provides a multi angle and multi aspect expression for the corporate image display. 
 on the other hand, through a large number of visits and in-depth surveys of brand enterprises, we realize that through the effective integration of color supply chain management, information analysis, fabric application, quality control, social responsibility and other professional resources, we can establish an intensive professional service platform, and create a brand development platform with good industrial ecology, which will help promote the development of excellent brands. 
 for this reason, the park has constructed professional service modules such as China fashion fabric exhibition and Exhibition Center, fashion information service center, color innovation center of China Fashion Color Association, and testing center of China Textile Industry Federation. It also provides a long-term and long-term communication platform, a never-ending exhibition, which will be held regularly and for a long time. "We are doing two such activities almost a month. The market is very good. We are still groping and making progress. We hope that the better we can do, the more we will meet the needs of the upstream and downstream enterprises." Hu Song said. 
 this professional service platform is also open. We will continuously absorb excellent service enterprises and institutions in the industry to provide targeted and high-quality services for brand enterprises. So that enterprises can enjoy the world-class professional service of industry chain without leaving home.