Search For Luxury Items

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< p > a windbreaker for luxury brands should be close to twenty thousand yuan, while the original goods will start at a price of less than 2000 yuan.

"Original single goods", "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a "and" original leather "bags, have been selling well in the hot market, and are very popular in the circles of micro-blog and WeChat.

However, some people in the industry broke the news that the real number of original goods was very few, and some private businesses mixed up with hundreds of dollars of imitation products.

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< p > < strong > original single commodity prevails < /strong > < /p >.

< p > < strong > 10000 yuan, the original price of luxury goods is only 1000 yuan < /strong > < /p >.

< p > consumer Wang told reporters recently that her friend who had studied abroad recently started the business of luxury goods in micro-blog and WeChat circle of friends, because relatives in this friend's family can get "original single goods" from Hongkong and Macao's luxury factory.

Take the bag of < a href= "http://sjfzxm.com/news/index_f.asp" > Prada < /a > (Prada) as an example, a blue killer bag whose original price is over 10000 yuan, the price of the original leather bag from the factory is less than 4000 yuan.

Clothing is cheaper, and a MiuMiu (Miu Miu) brand windbreaker with a price of nearly twenty thousand yuan is less than 2000 yuan from the factory in Hongkong.

Compared with the counter products, the outer wool fabric and the lining silk material are exquisite and highly skilled. Only a few stitches have minor defects, and they do not sew the brand labels on the collar.

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< p > on the third party online shopping platform, luxury goods can also be seen everywhere.

Reporters login Taobao search "MiuMiu jacket original single" search a total of 247 goods, the original single price from 200-2000 yuan.

In order to avoid infringement risks, the commodity names are slightly different from the English letters of luxury brands, but the "discerning eye" can clearly identify which brand it comes from.

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< p > "because the real original goods are priced at a higher price, not less than 1000 yuan, so there are not many consumers who dare to place orders directly on the online shopping platform. Most of the customers are from private friends and old customers. The online shop is more like a homepage for displaying goods."

An original shopper who has abundant sources of goods said.

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< p > as for how the original single product entered the market and why the price is so low, the reporter told the relevant person in charge of the SME Promotion Center of Ministry of Commerce of the Ministry of Commerce: "the original list is a variety of different interpretations derived from the practical level of foreign trade commodity."

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< p > according to the understanding of the market level, the most superior original goods are the few remaining products produced by the manufacturer according to the customer standard.

The raw materials and accessories are all supplied by brand customers, which are called "customer supplies", because the actual production quantity is left behind than that of the brand customers.

Its production process is also closely controlled by the brand side, and the product quality is up to the standard of the brand manufacturer, which is almost "zero difference" with the genuine sales channel.

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< p > < strong > most adulteration sell < /strong > < /p >.

< p > < strong > the number of original garments is only 3% < /strong > < /p >

< p > reporter has learned that through a more economical layout to cut the fabric, the manufacturer can cut out 1050 garments on the basis of the "customer supply" of 1000 garments in the same batch.

The 50 items that come out are the original ones.

However, people in the industry say that because brand dealers are more strict in cost control, the arrangement of accessories is very compact, so there will be no more than three hundred or four hundred pieces.

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< p > to this, Yu Hai, general manager of Beijing international luxury club, said that the earliest original concept originated from garments. Shenzhen and Guangzhou had some factories that made jeans, which used to produce more original goods and enter the market through other sales channels, but the number was limited.

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< p > there is another kind of "original list" in the market. In the industry, it is called "B product". It means that the product was sent back to the brand dealer before exporting abroad, and was returned because of unqualified.

Most of them are tiny defects, but the number is even less.

"If the defective products can be made in batches, will the brand owners lose their money," Yu Hai said.

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< p > except for the original list, there is also a "documentary" item.

It is a product that the processing factory makes use of the raw material, the extra fabric and the auxiliary material that is not original, and is processed privately.

The probability of such a situation depends on the degree of rigor of brand management.

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< p > Yu Hai revealed that at present many so-called original documents on the market are not even those three kinds, but rather a Shanzhai boutique for changing soup and dressing.

Some sellers take the whole quality Shanzhai as the original single, plus 200% profits, and attract fans to rob.

"No expert can't see it at all."

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< p > the original shopkeepers of many Taobao websites give such a reply: "if you only go to the low price, you want to find pure original goods."

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< p > "five or six years ago, maybe we still have to find it. Nowadays, brand dealers also know that they are selling well, and they are more strict in management and control. They will not run out of factories easily."

Senior Taobao seller "Wei Song -LI" said: "unless the whole batch of orders is produced, foreigners will not."

His clothing store directly butt a processing factory in Shandong, and it is not easy for him to get this channel.

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Jiang Shixiang, director of marketing in Qingdao Zhuang Zhuang women's wear box office, told reporters that for foreign trade enterprises, there was almost no single return. Due to the delivery date and production process, the final order could be converted to domestic sales. However, it was rare that overseas brands could be controlled to less than 3% by the number of big dates, and even some brands could recover all the odd and defective products or cut the labels.

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< p > besides, it may appear, but the quantity is very small.

He said that if there were too many original or tail sheets in the manufacturing plant, the brand business could be held accountable. Once the compensation was involved, it would be a small number, so the larger processing enterprise would not take the risk.

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< p > < strong > brand attitude is blurred < /strong > < /p >.

< p > < strong > factory channel "flicker" people < /strong > < /p >

< p > "LANCEL below 4000 yuan (LAN Zi) is all fake, just imitation level."

Deng Yuan, who has been engaged in luxury distribution business for many years, told reporters that for some luxury brands such as LV (Louis Weedon), Prada (Prada) and so on, some sellers knew that they could not say "original list" and wanted to find a market for imitation goods, so they put a label on the imitation goods bag as "original leather".

As a result, a Hermes (Hermes) imitation wallet can be sold to five hundred or six hundred yuan.

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< p > these sellers explain the so-called "original leather" in this way: manufacturing factories use imported raw materials to produce bags from the same production line, < a target= "_blank" href= "//www.sjfzxm.com/" > leather < /a > processing methods and counter goods are exactly the same, but zippers and other hardware are not raw materials from abroad.

Experts say this is impossible.

He said: "the Hermes handbag is hand-made by artisans. Small workshops in general can not afford it. This highly technical link is the selling point of the essence of the brand.

Foreign craftsmen who have hundreds of years of leather processing technology have a ten fold difference in their work cost with ordinary workers. "

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< p > reporters call LV (Louis Weedon), Chanel (Chanel) and other luxury brands in Shanghai's headquarters in China. The answer is that the products of non exclusive stores are not fidelity.

As for the issue of scissors, it does not deny that it belongs to the internal processing of the processing plant, but the brand is not allowed to flow to the market in terms of the system.

In addition, the downstream sellers of the original commodity are not fooled by their upstream suppliers themselves.

An insider told the Beijing Business Daily reporter that a more reliable luxury business enterprise would require suppliers to provide proof including customs declarations. However, sales of small bills and customs declarations can be fraudulent.

"It's impossible for ordinary people to find out if they do not enter the customs internal system," he said.

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< p > "the original edition, the original factory is only the concept of packaging fake, especially in the field of luxury goods."

Yu Hai said, "cortex, gram weight, hardware and other titanium plating or chrome plating process are very different.

Its price is only a few hands selling, with WeChat and micro-blog doing direct sales, Guangdong is too many.

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< p > Yu Hai said, "in the luxury bag, the so-called original list has nothing to do with the brand. It is a fake. It is neither a brand business flow line nor a processing factory. It is not even a defective product. It is just a little more elaborate. It is actually a lie."

Yu Hai analysis, because luxury goods have begun to enter the lives of people more and more, we have some basic understanding of luxury goods, so we must "compile new stories" and find new gimmicks to attract consumers.

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< p > < strong > there is no legal definition < /strong > < /p >.

< p > < strong > safeguarding rights is difficult to produce evidence < /strong > < /p >.

< p > the original price is low, but it is hard to distinguish between true and false.

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Yang Yun, chief lawyer of Zhong man law firm, said, "domestic laws are lagging behind the provisions of the original P.

For original goods, shear and unscissors are totally different in nature.

The original list of the scissors is actually riding the original brand's ride, that is, using the consumer's trust and preference for the specific brand, selling the higher price relative to the general goods.

"In the case of the original single goods, the brand side has infringed its intellectual property, including design.

But unless the quantity is huge and the damage is extremely serious, the brand side will not question it.

Because the goods have been cut off, there is no trademark. In the definition of disputes, it can be said that it has nothing to do with the original brand, because its small volume will not directly harm the economic interests of the brand. "

Besides, he said, another option for brands is to directly investigate the default liability of the manufacturer's unauthorized sales.

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< p > for original brand with obvious brand LOGO, it is equivalent to counterfeit goods in processing.

But for consumers, safeguarding rights is also very difficult.

Consumers buy imitation products, most of which are knowing that they are low, risky and buy their own fault.

And the proof process is very difficult, so it is almost impossible to get the identification of the brand side.

Yu Hai also expressed a similar view that the popularity of the original list actually depends on the immaturity of the consumers.

Whether the seller or the buyer knows that the real original is a legend, but everyone in the chain would rather believe it.

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