Shoe Enterprises: Adjusting Strategy And Tackling Difficulties

Affected by the global financial crisis this year, the global market has entered a downturn. The development of private enterprises in our city has encountered great difficulties.

However, Wenzhou private enterprises, which are facing market adversity, have shown a strong vitality. They seize the opportunity of the state to expand domestic demand, actively adjust their strategies, do everything possible to expand the market, and resist the "cold current" of the market through their own "warming up".

"We are now rushing to produce an order of about 20000000 yuan."

Zhang Jie, assistant president of the Great Wall Electric Group Co., Ltd., told reporters yesterday.

This order was taken by the the Great Wall electric group last month. It is also one of the large orders that the Great Wall Electric Appliance Group has received for a long time. The product will be used for the construction of Ping Hai Power Plant in Guangdong.

According to Zhang Jie, in order to get the big target, the Great Wall electric appliance has been collecting information about infrastructure projects. The 20 million yuan order is the big business opportunity they have captured this year.

The project can not only drive the production of pformers and complete sets of equipment in the Great Wall electric group, but also bring a good market demonstration for the company.

Zhang Jie also told reporters that the market space for high-end electrical products is still vast in the brutal situation of the global market in the financial storm.

Their market orders for high-end products are very abundant, and they are working overtime every day.

Therefore, they further adjust their product mix, and are planning to invest 500 million yuan in Shanghai to build high-end electrical products production base, which is expected to be put into production one year later.

"In the 1 to 3 quarter of 2008, the sales revenue of the company increased by 108% compared with the same period last year, and its profit increased by 135%. Initially, the annual revenue growth in 2008 could exceed 50%."

This is a set of data mentioned yesterday by Wu Zhize, chairman of the newspaper bird group, at the teleconference of market growth insurance in the city.

Wu Zhize believes that the achievement of this development is closely related to the precaution of the news birds group and the initiative to comprehensively adjust the development strategy.

At the beginning of this year, when they felt that the economic situation might change this year, they immediately redeployed development strategies, focused on the market, invested heavily in developing new products and expanding the market.

These measures ensure that their companies are still developing at a steady pace in the global consumer market downturn.

In addition, enterprises such as AOKANG group have adjusted their strategies and launched further measures to expand the market.

Luo Huirong, general manager of AOKANG brand business department, said that the number of stores will not increase too much next year. The focus will be on the sales channels of large shopping malls, supermarkets, agents, community stores and online virtual stores.

The AOKANG online mall, which is officially open in August this year, estimates that the annual sales volume is about 4 million, which is equivalent to a year's sales of a very good franchised store, and its profit is at least 3 times more than that of a physical store.