Fast Fashion, UNIQLO, Japan'S Market Price Rise Has Not Spread To China

P yesterday, a reporter called the fast selling group China company. The company said that the price of UNIQLO is a price adjustment made for the autumn and winter new products in the Japanese market. The retail price of UNIQLO in China has always remained relatively independent, and the price of commodities will be fine tuned annually according to market changes and raw material price changes, but there will not be a comprehensive increase in prices.

< /p >

< p > reporter learned from a number of stores in UNIQLO Beijing that no notice of price rise has been received. Currently, there are only promotional activities for father's day in stores. The current price of POLO shirts with a price of 149 yuan is 129 yuan.

< /p >

< p > in fact, compared with the growth of overseas markets such as a href= "//www.sjfzxm.com/news/index_c.asp" and "China" /a, the local consumer market of UNIQLO is obviously weak.

In April, XXX group announced that annual sales are expected to drop from 720 billion yen to 715 billion yen.

< /p >

< p > the latest report released by the company in January showed that the company's < a href= "//www.sjfzxm.com/news/index_c.asp" > sales volume < /a > increased by 22% as of the first quarter of November last year.

However, the total sales volume in Japan last year dropped by 11.4% compared with the same period last year, while the same store sales fell by 13.8% compared with the same period last year in August.

< /p >

< p > UNIQLO said publicly that the price increase was mainly due to the depreciation of the Japanese yen, which led to a rise in the prices of imported raw materials.

The price of the representative product polyester fiber has risen nearly 30% in recent five years.

< /p >

The price of UNIQLO is much cheaper than that of "P" and "a href=" //www.sjfzxm.com/news/index_c.asp "ZARA" /a "and" H&M ", which are fast fashion brands.

Beijing Commercial Daily reporter noted that the brand's basic clothing is mostly in hundreds of yuan up and down.

< /p >

< p > analysts believe that the rise in local prices of UNIQLO may cause tourists to purchase their willingness to travel when they travel to Japan.

If the cost goes up to the fierce competition in the Chinese market, it may affect the price advantage of the brand to a certain extent.

< /p >

< p > related links: < /p >

Recently, the group of Spanish fast fashion giant Inditex, which owns Zara, Massimo Dutti and Pull & Bear, has announced a record increase of 11% in the first quarter of this year.

In the first 3 months of this year, the group's brands added 53 stores in 26 regions of the world.

< /p >

The sales figures for May, released by H&M11, show that the total sales of total tax in May accounted for 19% strong growth in local currency, far exceeding the 12% expected by analysts, which is the largest increase since November last year in May.

< /p >

< p > there is market news that Japan's fast retailing company has announced that the price of its main brand UNIQLO will rise by around 5% after the summer, due to rising raw material prices and devaluation of the yen.

< /p >

The results of the second quarter of this year show that the aggregate performance of the second quarter of September 1, 2013 to February 28, 2014 showed a net sales of 764 billion 300 million yen, an increase of 24.3% over the same period last year, but its net income decreased by 1.4% over the same period of last year.

In fact, the overseas performance of UNIQLO increased significantly.

< /p >