Dialysis Of The Phenomenon Of "9 + 1" In Price War

First, ingenious use of consumer psychology: this should be the origin of such pricing. Chinese people's shopping concept is deeply rooted in the principle of "practical benefits". Value for money is the foundation and value for money is the first choice.

However, it is often cheaper. The subconscious People will make a wrong judgement. At this moment, the emergence of the word "9" has served as a good bridge between businessmen and consumers. It has not only satisfied consumers' desire for real benefits, but also realized the price barrier of businessmen.

Therefore, it is particularly important to use "9" + "1" operation mode to get ahead of time in shopping.

Two. Discount Foreshadowing: today's brands are changing season. Promotion In China, it often shows three amazing signs, which also makes consumers confused. When should they buy clothes? Don't worry, the power of "9" should be reflected. No matter how many discount, 9 is the easiest way to carry out four rounds of five figures.

However, at this time, consumers' attention to discount has far exceeded the recognition of the actual price after discount, resulting in a misunderstanding. Buying products that are "very affordable" on the surface actually buy products that are "not substantial" and buy products that are "not substantial".

Three, the advantages and disadvantages of "9+1": the modern marketing strategy is people-oriented. The appearance of the "9+1" phenomenon is a coincidence. It is also a necessity. It is a good attempt for businesses to focus on the market, focus on the market, and analyze the positive efforts of consumer behavior.

But from another point of view, pricing from the quality of the product is like asking for a wild price. Therefore, it is urgent to establish a scientific and standard valuation system. Only fair and reasonable prices can ensure the legitimate rights and interests of consumers. The operation of the entire garment market can realize the healthy development in the true sense.

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Using the mode of perceptual selling, let's rewrite the opening scene:

It is imperative for customers to hold money, desire and get ready for purchase.

Scene 1: 35 minutes later, the competitor from your opposite side watched him buy products from you.

Situation two: a wandering customer does not buy any products through repeated introductions by your colleagues. 35 days later, he bought a large number of services and products from you.