Nike And Adi Compete For The World Cup.

Although last Thursday Germany team The US team was defeated in the world cup, but Nike, the sportswear manufacturer of the United States, said that Nike was losing its rival Adidas (Adidas) and other brands through the easterly wind of the world cup.

Earlier, Nike, headquartered in Beaverton, Oregon, announced that the company's namesake products climbed 13% in the previous quarter, compared with 18% in Europe. Europe is home to its rival Adidas, Adidas is smaller than Nike, and Nike is now eating away the market share of Adidas in Europe.

Nike is really challenging Adidas as the world's largest seller of football equipment. Nike has accounted for 14.1% of the global sports apparel / footwear market, while Adidas has a market share of 9%, according to Euromonitor, a British information consultancy.

Reuters (Reuters) has reported that earlier last week, Adidas CEO Herbert Haina said that with the outstanding performance of its star players in the world cup, it will achieve sales target of $2 billion 720 million in soccer products in 2014 and continue to lead Nike's sales of $2 billion.

but Nike Executives told investors that its equipment is dominating the world cup. This will enhance the company's popularity, stimulate future sales and narrow the gap with Adidas.

Trevor Edwards, President of Nike brand global conference, said at a conference call that the number of players wearing Nike in the world cup is larger than that of other brands. Edwards also said that more importantly, there are 1/3 of the World Cup players on foot Nike's Magista or Mercurial Superfly series football shoes.

Edwards said: "Nike football products have promoted the sales performance of our online shopping malls and wholesale partners' football supplies stores, and the players' response to the above football shoes is very enthusiastic.

Nike said that the index closely watched by investors -- the total volume of future orders for all products scheduled for July to November increased by 11%, indicating that the momentum of the world cup will continue to be maintained for a long time after the end of the season.

In addition to the world cup, Nike has many good news: as of May 31st, its sales in the past twelve months increased by 22%, while the wholesale business grew by 8%, proving that the company's strategy of adding more proprietary stores has achieved initial success. Over the years, Nike has been faced with many problems in the Chinese market: the location of the store is wrong, and the product is out of stock. But now, Nike's two digit sales growth in the Chinese market seems to be a norm.