Terminal Management: Do A Good Job In Monitoring Sales Promotion Activities

< p > monitoring of promotional activities is a key link to the success of our entire sales campaign.

The status of sales promotion is very important. Although many of our sales promotion activities have ingenious conception and design, if sales promotion activities do not implement monitoring or effective monitoring, they will not only cause our sales promotion activities not to achieve the desired results, but will even bring us a negative impact and damage our company's image and reputation.

So what do we need to monitor? How to monitor the most effective? < /p >

< p > monitoring a href= "//www.sjfzxm.com/news/index_c.asp" > promoters < /a > whether the work is done well, a good salesman plays a very important role in the promotion process, and can not be ignored.

Sales promotion staff is the bridge between our company and consumers and channel members. It is the eyes of our company.

Therefore, the promoters' due diligence will directly affect the products of our company's < a href= "//www.sjfzxm.com/news/index_c.asp" > sales volume < /a > and the image of our company.

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< p > the most effective and simplest way of monitoring is to adopt the report system and work out the sales staff's work report according to our own characteristics (e.g. daily report, weekly report and monthly report).

The contents of the report are: the number of gifts, the consumption of gifts, the situation of return, the promotional results of the day, the sales volume of the competing brands, and other unusual information.

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< p > salesperson's < a href= "//www.sjfzxm.com/news/index_c.asp" > reward and punishment system < /a >, a reasonable reward and punishment system can maximize the enthusiasm of promoters, improve the accuracy of daily reports, and ensure the smooth progress of promotional activities.

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< p > monitoring the specific stock of each channel member. As the promotion time goes on, the number of consumers participating in the activity will increase gradually. Accurately mastering the stock of the members of the channel can replenish the supply of goods in time to prevent the occurrence of the phenomenon of breaking the goods, and facilitate the sales promotion statistics, which is more conducive to the realization of the sales promotion goals.

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< p > monitoring the management of promotional gifts, as the quality of channel members and promoters is not good, we must strengthen the management of promotional gifts, effectively prevent the occurrence of the phenomenon of deducted gifts, safeguard the image and interests of our company, and ensure the smooth progress of our promotional activities.

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< p > to monitor the sales situation of our competitors, while we are doing promotional activities, we should also pay close attention to the competitors' reflection and sales. If we are doing promotional activities, competitors will also do the same promotional activities and the sales promotion efforts are bigger than our sales promotion efforts. We should promptly adjust the sales promotion contents and distinguish them from competitors so as to achieve the expected promotional effect.

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