First Appearance Of Four Seasons Shopping Center, Changsha City Square

Virtue Si Qin City Square 200 thousand square meters four seasons shopping center first appeared in Garden Hotel, Changsha, held a brand signing ceremony, ARMANI JEANS, Yi Nian Its fast fashion brand SPAO, Korean brand MIXXO, French fashion brand GIVENCHY, Italy famous luxury brand VERSACE, Wang pin plastic steak will be settled in Sihui shopping mall. It is reported that the shopping center will open its doors before and after Christmas this year.

Yang Meihong Culture International Group, headquartered in Washington, is stationed in Changsha for the first time. Brand store Located in Xiang Fu Road, the Department of development, Liu Xinying, introduces the location of the provincial government and the location of the DESIS entertainment center.

Liu Lijun, general manager of Shanghai matador catering South District, Ni Yihang, Ni Yihang, the art brand operation officer of Wan Qian Tang, said in an interview with reporters that they had been observing for a long time and had always wanted to enter the southern part of the city.

As the first completed commercial project in the city square, the four seasons shopping center has won the ICSC Asia best shopping center award. The shopping center will integrate luxury goods department, light luxury brand, fast fashion base and 100 theme restaurants.

The four seasons shopping center will be cooperated with the ice skating operator and the Winter Olympic official designated partner AST Austria to create the first commercial ice standard Olympic ice skating rink in the central region. At the same time, it will cooperate with CJ, the largest fashion entertainment group in Asia, to build 4D and IMAX cinema.

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On the one hand is the mass development of shopping centers; on the other hand, the traditional main shops that bring people and sales volume to the shopping center are struggling for their own development, while online retailing is developing at an unexpected speed. As a physical consumption place, shopping mall should develop in such a market environment.

It seems that everyone has a consensus that the shopping center should be built into a "place", a place that is different from the virtual sale of the Internet. This is indeed the case. However, what does it mean to create a "place"? How should the place be built step by step? Do you want to know clearly? We are trying to make bricks and mortar, hoping to work together with you to sort out a thread for the "place" of the shopping center.

A place is a place of activity. Place = site + behavior on the site. In urban planning, the definition of place is the premises of a specific building or public space. Obviously, "place" is not equal to the site. It has a necessary factor - behavior.

For shopping centres, when the shopping center buildings are completed and not opened, they are only a venue. Once the shopping center opens, businesses and consumers interact and consume, the shopping center becomes a "place". From this level, building a "place" is actually concerned about the two main activities of shopping center consumers and merchants, focusing on their behavior in shopping centers. This means that shopping centres must be given more business ideas rather than simple shops.