Ten Key Words Let You Understand Rongsheng Group

　　 1. "Integrity" - the cornerstone of development

Yu Chuankun, vice president of Rongsheng Holding Group, told reporters that Rongsheng's equipment suppliers had once made such comments to Rongsheng: "The most fierce bargaining, the most straightforward payment." Yu Chuankun said: "There are too many phenomena of lack of social integrity, and integrity is actually the most valuable quality of an enterprise and a person."

Yu Chuankun said: "People who have dealt with Rongsheng say that the most impressive thing about Rongsheng is" integrity ". Whether in the early days of entrepreneurship or now," integrity "has always been the constant belief of Rongsheng people." Rongsheng took the lead in implementing three-month bank acceptance bills to pay for goods among domestic peers; Take the lead in credit grading management of customers, formulate the Regulations on Customer Credit Management, evaluate the credit rating month by month, and give a certain credit limit according to the rating; Take the lead in implementing the cash rebate policy. This series of measures has won the great trust of customers.

Over the years, the enterprise has been awarded the title of "Contract abiding and Promise keeping Unit" "AAA Credit Enterprise", "Credit Integrity Enterprise", "Zhejiang Credit Management Demonstration Enterprise", etc., have also been awarded the honorary title of "Gold Customer" by many financial institutions. In 2008, the first enterprise credit research base in Zhejiang Province was settled in the group. "Integrity" has become an important gene for prosperity, deeply affecting this enterprise.

　　 2. Strategy - "one vertical and one horizontal"

Those who are familiar with Rongsheng know that Rongsheng has a development strategy that commands the overall situation, that is, the "vertical and horizontal two-way cross" development strategy. This strategy is an important basis for all major decisions made by Rongsheng.

The "vertical and horizontal two-way cross" strategy refers to: further extending and expanding the industrial chain vertically, further accelerating the transformation and upgrading of existing industries horizontally, and enhancing the added value of science and technology. Under the guidance of this strategy, Rongsheng has moved up and expanded the PTA industry. It has successively invested in PTA projects in Ningbo, Dalian and Hainan. The PTA project in Dalian has set the world's top three items in the PTA industry, namely, the largest single line production capacity, the lowest energy consumption per unit product, and the lowest investment per unit product.

　　 3. Quality - the life of the enterprise

For an enterprise to participate in market competition, quality is the top priority. Yu Chuankun told reporters: "Rongsheng always regards' quality as the life of the enterprise '." As early as 2004, Rongsheng's product quality was recognized by the market and became "the top ten brands in the Chinese market for product quality and user satisfaction". In 2007, it won the title of "national inspection free product".

Over the years, Rongsheng has formed an excellent team in the process of quality management. Several quality management teams under the Group also won the title of "Annual National Textile Industry Excellent Quality Management Team" in 2009, 2012 and 2013, and Rongsheng also won the honorary title of "Annual National Textile Industry Quality Management Team Activity Excellent Enterprise" in 2011. Rongsheng has formed a unique quality management system TQM, and has also passed the certification of ISO9001 quality management system, ISO14001 environmental management system, and OHSAS18001 occupational health and safety management system.

　　 4. Brand - guarantee of market position

In fact, reputation is a reflection of brand, and Rongsheng has a voice in brand building. As early as 1999, when the brand concept had just become popular in China, Rongsheng registered its own trademark - "RONGXIANG". Since then, Rongsheng has started a long road of brand building.

The brand development of Rongsheng has gone through three stages of creation, promotion and maturity. At present, the "Rongsheng" brand has played a decisive role in the domestic and even international industry. In 2007, the group "RONGXIANG" won the "China Famous Trademark", and the "RONGXIANG" brand polyester yarn was rated as "China Famous Brand Product". In October 2009, the Group was awarded the honorary title of "China's Top Ten Textile Brand Culture". In November 2011, it was rated as "Top 50 Textile Brand Culture in China". In March 2014, Rongsheng Petrochemical Co., Ltd.'s "RONGXIANG" brand products were selected as 2014/2015 Chinese fiber fashion trend products.

　　 5. Management - Innovation+Intention

What is management? There are too many definitions of this in the academic circle. In Rongsheng, management is to "straighten out the internal relations, make the process run more reasonably, and make the staff work more smoothly."

Rongsheng has continuously improved its management system over the years. After years of experience and repeated research and demonstration, the Group has developed more than 50 management systems, and has successively won honorary titles such as "Zhejiang Management Innovation Demonstration Enterprise", "Advanced Enterprise in Marketing Management of China's Chemical Fiber Industry", and "National Excellent Group in Quality Management of Textile Industry". The achievement of "the practice of large private chemical fiber enterprises in building marketing core competitiveness" was also awarded the second prize of "Zhejiang Province Enterprise Management Modernization Innovation Achievement". And for two consecutive years, it has been rated as "National Advanced Enterprise in the Implementation of Excellent Performance Mode in the Textile Industry".

　　 6. Technology - "machine replacement" leads the industry

Chemical fiber belongs to the industry with high investment and high technology content. Rongsheng Petrochemical is a national high-tech enterprise with core patented technology for polyester fiber and PTA manufacturing. Many technologies have reached the international advanced level in PTA production process, PTA raw material transportation, polyester technology and process flow, spinning technology and other fields. In addition to production technology, Rongsheng's informatization construction is also second to none in the industry. The Group's informatization construction achievements have been recognized as successful cases, which are typical examples for enterprises to learn in Zhejiang Province. At present, the enterprise has realized full coverage of ERP system, basically realizing paperless office work, and modern network management has optimized various work processes and improved efficiency.

In recent years, with the rising labor costs, enterprises are constantly improving the level of automation, Rongsheng is no exception, and is ahead of the industry. Since 2013, Rongsheng has accelerated the implementation of the "machine replacement" project. At present, the high-end automated production line in Rongsheng's differentiated fiber project has been basically installed and put into use. The total investment of the project is about 250 million yuan, which is introduced from Germany. It can realize a series of processes in spinning production process, such as doffing, conveying, testing and packaging. Such a complete automation device is the first in China. Compared with the traditional process, the automated process has reduced the labor force by more than 40%. More importantly, the automated device has greatly improved the product quality and avoided manual operation errors and mistakes.

　　 seven personnel ——The greatest wealth of the enterprise

For talents, Rongsheng clearly knows that talents are the fundamental driving force for enterprise innovation. Rongsheng has an excellent R&D team of more than 100 people. In order to preserve the fountain of innovation, Rongsheng has also introduced expert teams from South Korea, Taiwan and other places, established long-term industry university research cooperation relations with Zhejiang University, Zhejiang University of Technology, Tianjin University of Technology and other institutions of higher learning, and established Rongsheng Science and Technology Association. The Group has formed a complete technology R&D and application system, established a municipal high-tech R&D center, academician expert workstation, provincial enterprise technology center, national postdoctoral research workstation, etc., and has a professional technical team dominated by experts, doctors and senior engineers.

In addition to building a technical team, Rongsheng has never forgotten its responsibility for employees. For the better development of employees, Rongsheng has developed a more flexible employment mechanism. A series of measures, such as mentoring, competition for posts, and technical grade assessment, have made employees very clear about their career planning and feel that they have a future in Rongsheng.

　　 8. Product R&D—— compete Sharp weapon of

With the support of talents, Rongsheng's product research and development work has also done well. In the past five years, Rongsheng has continued to research and develop nearly 40 scientific and technological projects, and developed a variety of functional and differentiated new polyester and fiber varieties, such as profiled flat shrinkage fiber, round hole flat shrinkage fiber, pearl velvet fiber, dye free high shrinkage fiber, high burning point anion fiber, PTT/PET blend ester fiber, etc. Over the past three years, more than 20 science and technology projects have been awarded.

At the same time, in Shengyuan Chemical Fiber 400000 ton differential project, Rongsheng has adopted a combination of small capacity and multiple lines, which can more flexibly arrange product specifications. At present, the polyester and spinning production line of Shengyuan project has been gradually completed and put into production. The main product direction is differential products such as fine denier porous and profiled yarn. Differential products such as flat yarn and triangle profiled yarn have realized partial mass production in Shengyuan plant area.

　　 nine social responsibility ——Be grateful

For many years, Rongsheng people's entrepreneurial philosophy has been "based on the society, make a big enterprise, and repay the society". In 2007, 20 million yuan was fully funded to build the "Rongsheng Cultural Center in Yinong Town"; In 2008, the Wenchuan earthquake donated more than 3.2 million yuan; In 2010, at the founding ceremony of the Beneficial Agriculture Branch of Xiaoshan Charity Federation, the group donated 20 million yuan to the named charity fund; In 2011, the Group donated 20 million yuan of title fund to support the educational development in Aksu, Xinjiang. According to incomplete statistics, since its establishment, the Group's public welfare expenditures have accumulated more than 100 million yuan, involving culture and education, urban construction, poverty alleviation and disaster relief.

　　 10. Planning - Centennial Rongsheng

Yu Chuankun told the reporter: "Rongsheng has always been full of confidence in China's entrepreneurial environment and the development prospects of the industry. Rongsheng believes that with the deepening of China's reform, the continuous improvement of industry operation, and the further emergence of the market role, private enterprises will have more and more achievements as long as they continue to improve themselves. Facing the future, Rongsheng will always adhere to the 'vertical and horizontal' development strategy, continuously explore new areas vertically, and continuously strengthen and refine horizontally. "

In the "Twelfth Five Year Plan" for the Development of Zhejiang Rongsheng Holding Group, we clearly see that "by 2015, the Group's overall business goal is to achieve sales of 100 billion yuan and profit tax of 10 billion yuan."

We are full of confidence in Rongsheng in the future, and we are also full of confidence in Rongsheng.