Electricity Supplier Community Layout Warming O2O Store Growth Bone

< p > Guangzhou Haizhuqu District Kecun East Street "Sheng Li" convenience store, people are coming and going on the narrow road ahead, but it is hard to arouse passers-by and customers' interest.

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< p > aiming at community electric business is not only lac Carla.

In May of this year, SF express opened a "Hi customer" in the community, testing water business O2O to seize community resources.

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Less than P, however, this war seems not to be favored.

How does the electricity supplier enter the community? What is the current situation? Can you attract a large number of users? Recently, the daily economic news reporter conducted an investigation in Guangzhou, and found that the electricity providers in the community still showed "harsh" in the community, compared with their enthusiasm, the response of users was rather cold.

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< p > < strong > development status < /strong > < /p >

< p > < strong > giants have been stationed in < a href= "http:// www.sjfzxm.com/news/index_c.asp >" community store "/a >" Xiang Bo Bo "< /strong > /p >

< p > this community battle can be traced back to 2012.

At that time, Tmall and Jiaxing "fast E point" cooperation launched "Tmall community service station", in Zhejiang and other provinces and communities layout collection points.

Tmall official website information shows that Tmall currently has tens of thousands of express delivery points in 137 counties and cities in the country and Hongkong.

The main city partners of Tmall service station include fast E point, comedy, good German, Mei Yi Jia and so on.

In Guangdong, Tmall chooses the beauty plus convenience store, which is all over the large and small urban communities, as a collection point.

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< p > follow the steps of Ali, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Jingdong < /a >, shop No. 1, etc., also step up the pace of collecting points in all places to increase community user stickiness.

Jingdong holds good convenience stores such as neighbors and Mei Yi Jia.

Shop No. 1 also announced in early July that it opened orders, packages and self service in 300 "family convenience stores" in Shanghai.

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< p > at present, there is an increasing trend in the power distribution of the major electricity suppliers.

The electricity supplier has been spreading from convenience stores to small shops, laundries and barber shops around the community or schools.

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< p > 2013, the third party payment platform "La Carla" launched "open shop treasure", low-key cut into the field of electricity providers, small and micro businesses in the community are the main users of "open shop treasure".

Compared with Alipay's "going out", La Carla chose to cut the electricity from the community.

Sun Taoran, President of La Carla, said in an interview with the media that "La Carla eats the dish of community electricity supplier".

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< p > La Carla public relations personage Xu Ying told the daily economic news reporter that La Carla's community electricity supplier O2O takes the community as the core, the "open shop treasure" as the terminal carrier, connects the supply source and the community, and the consumer completes the purchase, payment and receiving process through the "open shop treasure".

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< p > Xu Ying thinks that the 300 thousand community networks accumulated in the lkala deep plough line for nearly 10 years bring natural payment scenes and consumption needs.

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< p > in May of this year, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Shun Feng < /a > "Hey guest" was born, with the community as the foothold of the layout of the electricity supplier community.

Shun Feng Guangzhou area official told reporters that in just a few months, Guangzhou "Hey guest" storefront has expanded to 107.

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< p > reporter to Guangzhou "Hey guest" shop Distribution survey found that "Hey guest" location is mainly high-density living area, generally a community of a shop, the single shop radiation range is about 1~2 kilometers, the reporter's observation has been confirmed by the head of Guangzhou District of Shun Feng.

"At present," Hey guest "will continue to open shop in Guangzhou.

The person in charge told reporters.

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< p > < strong > mode investigation < /strong > < /p >.

< p > < strong > opening shop treasure: operation is inconvenient, logistics lag shop operators are too lazy to publicize < /strong > /p >

< p > this year, lkara has been increasing efforts to layout community electricity providers.

In July 31st, Li Guangyu, senior vice president of the La Carla group, said at the La Carla media sharing conference that the community gathered a large number of small and micro businesses, which is the latest traffic incision for O2O. The La Carla plan will increase about 100 thousand stores in the community by the end of the year.

At present, there are 50 thousand outlets that use "open shop treasure".

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< p > a convenience store in Kecun East Street, Haizhuqu District, Guangzhou, is one of the small and micro businesses in Guangdong using "open shop treasure".

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< p > reporter learned from the convenience store lady, madam Deng, that the price of each terminal is 4980 yuan.

When the shopkeeper buys the terminal, he does not need to run back to La Carla, and every merchant orders a commodity on the mall. The owner can get the rebate amount of $10 per piece, and a successful movie ticket or ticket can get a rebate of 5 yuan each.

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< p > Ms. Deng's shops are near high-density residential areas.

But despite being placed in the most prominent position in the store, there are very few people who are interested in "terminal shop" terminals, and fewer people are shopping in La Carla.

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< p > "at present we only buy things on our own."

Ms. Deng said that the purchase part of the store was purchased from the La Carla mall. "Although the quality of the goods in the La Carla mall is guaranteed, some of the goods will be cheaper than other platforms, but I feel that the whole shop is not yet mature."

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< p > according to Ms. Deng, this "immaturity" is first reflected in the speed of logistics. "Shopping in La Carla mall can sometimes be delivered in a week, and the address is often mistaken by the courier, who doesn't know what express they are using."

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< p > Ms. Deng gave the reporter a demonstration of "opening shop treasure".

Reporters found that the "terminal store" terminal response sensitivity is indeed slightly inferior to the general computer terminals.

"Terminal goods are not as many introductory information as other stores. They usually have only price and several picture information.

When you buy tickets, you can only buy one, and you can't buy second tickets.

Ms. Deng told reporters.

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< p > "now everyone generally knows its functions of pfer and repayment, and it is not known that it can still buy online."

Ms. Deng said that the current "shop treasure" relies on the publicity of the community convenience store owner. "We do not really advertise, because the feeling is not yet mature, and it is not very convenient to use, so it is too lazy to advertise."

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< p > according to Mr. Xu, the convenience store owner, they have bought back the "shop treasure" for two or three months.

In the first month, "open shop treasure" only helped them earn 200 yuan, and made about 500 yuan in second months.

Mr. Xu said.

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< p > there is no prospect for the development of "Kai Dian Bao" in the community. Ms. Deng believes that the "open shop treasure" has just begun to develop, and it needs some time to improve slowly.

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< p > for this reason, Han Jitao, President of La Carla electric business company, pointed out that at present, La Carla does not have its own warehousing and logistics, but this is the future development direction of lkala.

"We are going to implement third logistics systems in the future, not mass wholesale, nor single distribution, it's the way to land."

The so-called landing, that is, the whole country landing distribution.

He said that La Carla will not cut into logistics in the short term. In the future, he may build a regional warehouse and store in the form of "store ahead".

"The front end to the user experience, trading, sales, the back end will have a small storage warehouse, mainly covering the services of the surrounding La Carla, is expected within 5 kilometers."

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< p > < strong > Shun Feng "Hey guest": the express price has the advantage. The development of the electricity supplier has no improvement. < /strong > < /p >

< p > Guangzhou Sha Yuan Street "Hey guest" shop is located in a Guangzhou employee dormitory area, next to Sha Yuan Street Health Service Center, there are various schools, residential areas and so on.

This is a typical community group.

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At noon on July 30th, at P noon and after school hours, the daily economic news reporter visited the "Hey guest" and found that, like other Guangzhou's "Hey customers" shop, there were no other people in the shop except the salesmen and the couriers in and out.

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< p > all the pictures in the shop are virtual goods.

The shop guide told reporters that everything in the shop was online, and that they could experience things in wireless. But customers could check the goods at the store first after they bought them, and could not return them on the spot without satisfaction.

Reporters noted that due to the small number of customers, the shop's two shopping terminals only opened one.

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In addition to SF's best choice, there are about 20 stores in the "Hey guest" store on P shopping terminal.

The products include fresh food, maternal and infant supplies, gifts flowers, 3C digital and so on.

However, there are not many sources of clothing, shoes and hats, and the general goods are also of general selectivity. For example, the mobile phone brands that can be selected are only a few brands such as Lenovo, ASUS, OPPO and so on.

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< p > when a reporter asked a guide, whether the online product would be cheaper than Taobao or Jingdong, the guide said, "some will be cheaper, and some will be more expensive."

When asked whether the order can be mailed to the shop, the guide said that in accordance with the provisions of the cooperative merchants, the package can be mailed, and the cost of shipping is not counted.

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< p > reporters observed in the shop for half an hour, during which there were 4 customers who came to express delivery, but no one approached the terminal or paid attention to the virtual goods in the store.

Shopping guide told reporters that there are still more express business, "because in the hey inn express delivery, the first will be cheaper than the Shanghai express delivery point 2 yuan."

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< p > the above shopping guide told reporters that they would probably have 1 orders of fresh fruit a day, and 3C digital products such as mobile phones may have 1 orders per week, but some of the new digital products will arrive a little slower, and fresh fruit distribution will arrive in the next day.

"We have no stock. If we have in stock, what is the difference between it and the outside market?" said the guide.

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< p > reporter observed Guangzhou 3 "Hey guest" shop found that "Hey guest" storefront main business is still express, the development of electronic business is still not improving, and some middle-aged and elderly people in the store's community even do not know what "Hey guest" is doing.

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"P", "Shun Ho" is still in trial operation. The mode is not the final version. In the future, it will be further improved in terms of commodity category, shopping experience, community service and so on, so as to enhance service attributes.

Gu Qian stressed, "we will continue to learn and progress in the process of verification, and we are quite confident about the future of Hayes."

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< p > however, a netizen commenting on a user experience designer in Shanghai said, "for the older aunt, this thing is hard to understand.

For young people, there is no difference from the general online shop. Why should I run to your store? It's better to go online directly.

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