The Shoe Industry Price Is Pparent And The High Side Effect Is Not Only

In a daily chemical industry expert in Guangdong, it is no longer a problem of daily chemical industry and clothing industry but a common problem in the consumer goods industry.

In its view, the online bidding, forced by offline business entities, the discount for businesses is a major factor in promoting the consumer goods industry's high price tag.

As a matter of fact, the impact of online prices on offline business entities is obvious. Take the OLAY multi effect sunscreen promotion 50g+18m l+20g, which is sold by Huarun, as an example. Although the discount price has changed from 130 yuan to 99 yuan, the price of the product has been as low as 73.5 yuan in Taobao's retail price.

Because of the alleged "fictitious" original retail price and involved in the alleged price deception of the black and handsome toothed + soft toothed toothbrush four, the price of the product in the supermarket has been as low as 10.2 yuan, but the price of several Taobao stores on the Internet has been set at 9.5 yuan.

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They are fighting the price war, and consumers have almost touched the cost of clothing and the retail price. They all know that clothing discount is more casual, and naturally consumers are trained as visionary consumers.

Wang Jiansi also sighed.

This also causes channel retailers to put pressure on fast selling brands frequently, so as to achieve low discount and big promotion.

Yang Ziming, chairman of CABBEEN fashion group, went to Nandu.

Revealed that its brand stores have now all withdrawn from the 100 channels.

One of the main reasons is that the company has asked for its participation in the 100% discount, but they think the discount is not suitable for brand development.

But compared with CABBEEN, more brands may compromise with the channel, and in order to alleviate the cost pressure, they can only make an issue on the tag price.

In fact, in addition to the pressure from offline retailers, the online shopping festival of electric providers also took turns.

Despite the rise in sales, businesses do not make money.

To this end, many online brand tag prices also rise.

Gu Jun, former deputy secretary-general of Guangdong daily chemical association, told Nandu reporters that the proposed retail price was originally an imported product and was once popular.

Currently, toothpaste, detergent and other products in the market are still marked with suggested retail price.

In fact, the retailer will have a suggested retail price on the price list. P & G will take the lead in giving the suggested retail price to consumers.

But with the pparency of consumer goods prices and the increase of direct supply by commodity giants, the role of suggested retail price in maintaining commodity price system is weakening.

In Gu Jun's view, the current role of the proposed retail price is mainly to stimulate consumer purchase, but even so, it still faces challenges from all sides.

Taking the 3 promotional items of black toothbrushes under the chemical industry as an example, the question of "suggested retail price" is alleged to be a case of "price fraud". After the appearance of this problem, it is widely believed that many enterprises will be careful to use "suggested retail price" to promote sales.

In addition, as the overall environment of the consumer goods industry has been depressed, the proposed retail or hang up prices seem to have slowed down in the past few years, or even a certain callback.

This causes some enterprises to face the difficult problem of implementation by using the high price and discount sales promotion techniques.

Reporters tracking women's clothing brand for many years, in the past, its tag price has been rising steadily, with summer dress as an example, its tag price surged from four hundred or five hundred yuan in 2008-2009 years, to 2012-2013 (2013 stores) year's dress tag price has been soaring to eight hundred or nine hundred yuan.

However, this year, Nandu reporters found that the new tag price of this summer is no less than six hundred or seven hundred yuan.

Sales staff admitted that this year the company's tag price was lowered, mainly because of the poor environment, and would like to retain guests at a more affordable price.