Mr. Sharp'S Men'S Bold Innovation To Promote High-End Customization

In the early September, the famous international film star Jang Dong Gun Appearing in Zhucheng, Weifang, as ambassador of China, he went on the ribbon cutting ceremony for the new spring and summer conference in 2015. Dressed in a suit, the "man God" looks elegant and gentleman. His arrival has caused quite a stir among fans. "If it were not for Jang Dong Gun to speak for him, we would hardly see such a big star." One fan said.

　　 Sino Volume measurement is the first step in tailoring suits for customers.

Fans are not only screaming stars, but also at the new display stage at the mall in the evening, or some of the top international models who are strong or handsome. Suit The French style sleeve dress, baseball knitted sweater, and all through and unique printed fabrics attract fans' admiration from time to time. "In the past, the groom gave me the impression that traditional business was formally installed, and now the feeling of fashion is getting stronger and stronger."

As a local clothing brand in Zhucheng, Weifang, in the recent downturn of the clothing industry and the drop in net profits of many companies, it can still maintain its brand fever and win the attention of consumers with innovative attitude. What is Hinur's secret recipe?

Shenzhen local innovation business model

When we mention the bridegroom Hinur, most people respond to "Western-style clothes". In fact, the group of Hinur, the groom, started with the clothing industry, has now developed into a garment and furniture manufacturing and manufacturing industry. At the same time, it promotes the integrated development of real estate development, hotels and international trade.

At present, there are about 12000 staff members of the groom, which has about a total of about a dozen employees. When they enter Zhucheng, they can see the shadow of the bridegroom, the men's clothing industrial park, the MME Furniture Industrial Park and the mzhou hotel. After twenty years of rain and wind, the groom left his mark on the city in his own way.

In the production base of the men's wear Industrial Park, the reporter saw the sound of music resounding in the factory area, and the workers with women workers as the main force were busy at their work stations. "Listening to music while working, so that everyone's work is more relaxed and efficient, both work and artistic creation." The workers joked, "the workers can sing songs."

It is reported that more than 9 of the staff here are recruited locally. "Not only is our workshop, suit sale point, western style clothing exhibition hall, furniture manufacturing and sale point," the groom, he contributed to the employment and resettlement of Zhucheng's labor force. Outside Zhucheng, he has been committed to the construction of marketing network system, successfully established a franchise chain marketing mode, extended his tentacles to Beijing, Hebei, Henan and other provinces, as well as Ji'nan, Qingdao, Yantai and other provinces, and formed a marketing network covering the north of the Yangtze River and the whole country.

Under the current situation of the clothing industry, Hinur took the initiative to adjust himself, change the operation mode of traditional clothing enterprises, reduce the risk of dealers as far as possible, and implement the product manager system: a manager leads a team to take charge of the whole process of production, supply and sale of a product. The staff introduced that the product manager system implemented the responsibility right unification, divides the entire company internal to the small piece "going out", the boat small good turn around, the management risk reduces greatly.

Bold innovation to promote high-end customization

In October 15, 2010, he was listed on the Shenzhen Stock Exchange and became the first independent brand clothing company in Jiangbei to list shares, ranking the second place in China's garment industry from 2010 to 2011. All along, the leadership of the company has said on many occasions that he should take "building an internationally famous national brand as his duty" and "go out" in the future and shoulder the same with internationally famous brands.

However, brand seems to be the "soft rib" of Shandong's clothing industry. "People always have prejudice against Shandong people. They believe that the character of Shandong people is relatively conservative. They lack the courage to design and go out." in July this year's private economy conference, governor Guo Shuqing repeatedly stressed that Shandong should be bold in innovation and innovation, take the brand line, and allow local brands to "go out" more.

In order to achieve this goal, he introduced the world-class production line and equipment of Germany, Italy, Spain, Sweden, Japan and so on, and invited a dozen international fashion masters to join us. At the beginning of this year, he launched a high-end custom brand named poono, drawing on the high-end men's clothing technology in Naples, Italy. His senior designer, Roger Douglas, has over 50 years of experience in costume design.

With first-class equipment, first-class designers and strong product distribution team, polanyo has won a lot of "big list", the British Royal Prince Charles, England national football team, Beckham and other high-end customers have custom-made suits here. Prince Charles also sent a thank-you letter in which he appreciated the work of the design team.

"The groom has seen this trend a long time ago," he told reporters. "We now have a good team of fashion designers, because before that, the company consciously let us exchange and Study on various occasions. Nowadays, people's dress requirements are getting higher and higher. More people tend to make clothes and enhance their personal taste. "The new groom," he has seized the trend of the times.