"Foreign Brands" Grab The Market Aggressively.

This year, the domestic

The prosperity index is down, and demand is lower than expected.

Data show that in the first quarter, the prosperity index of China's clothing industry was 97, down 0.4 from the fourth quarter of last year.

Garment production in the first quarter was 6 billion 900 million, down 3.8% year-on-year.

According to the whole China business

Statistics show that in 1-6 months, the volume of retail sales of all kinds of garments in 100 major large-scale retail enterprises decreased by 1.8% compared to the same period last year, and the growth rate was 6.1 percentage points lower than that in the same period last year.

In June, the retail sales of all kinds of clothing decreased by 1.6% compared with the same period last year, the decline narrowed by 0.4 percentage points from last month, but significantly lower than the 14.2% growth rate in the same period last year.

The recession of the domestic garment industry has brought opportunities to the fast fashion clothing brands in the world. They are expanding rapidly in the Chinese market.

According to incomplete statistics, in 2013, 82 new stores were opened in UNIQLO, with 62 stores and 176 stores; h&m opened 28 stores and 71 stores; gap opened 18 stores and 137 stores; Muji opened new stores with 42 stores, and the total number of stores was 100; C &a opened new stores, 9 stores, and the total number of stores was 100; the total number of new stores opened by u&r was h&m, and the total number of stores was Zara.

Last year alone, the international fast fashion clothing brand opened nearly 1000 stores in China.

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The main economic indicators of China's garment industry have increased in the first half of July this year, although the growth rate has slowed down compared with the previous year, but it is still in the development space.

Before July, China's clothing export volume increased by nearly 6%, an increase of 7.7 percentage points over the same period last year.

Over the same period, the revenue of the main business of more than 15000 Chinese garment enterprises above scale increased by nearly 10%, and the total profit increased by 14%.

At the same time, the head of China clothing association also reminded that there should be obvious differentiation in the industry.

About 16% of the more than 15000 garment enterprises above Designated Size have suffered losses. In addition, a large number of brand enterprises have been operating steadily while some have also been operating difficulties.

According to the analysis, the above situation is a normal phenomenon in the adjustment and pformation of the Chinese garment industry, because it is in the historical period of a variety of contradictions and changes.

First, the global economic recovery after the financial crisis should be a long-term process. It is still full of contradictions and uncertainties, and the international market is unlikely to recover significantly. In the two quarter, the economic growth in the euro area has stagnated. Some economic stimulus policies in Japan have not received significant results this year, and the adjustment of the US economy is also very big.

Second, China's economic growth, from high speed to medium speed, has entered a period of slow increase in China's domestic market. In the past, the contradiction of "homogenization excess" accumulated by quantitative and expansive development is accelerating the survival of the fittest.

Finally, consumers are more and more rational, and consumer psychology and shopping methods have undergone tremendous changes. Especially the rapid development of information technology and Internet technology is not only promoting the pformation of channels, but also promoting the pformation of garment enterprises' organization mode, production mode and supply chain management mode.

Industry experts believe that the current Chinese garment industry has entered a period of great change. This is the pformation period from quantity to efficiency, and the pformation period of the industry towards technological innovation, organizational innovation and business mode innovation. It is also the forging period of the industry from big country to powerful country.

After such adjustment and reform, China's garment industry will usher in a new development period in the future.