Ginza Mall Eleven Double Fitting Fitting Room

Another week, to the annual online shopping Carnival "double eleven", has always liked the bustling business has quietly lit the flames of war.

Let profits, discounts, promotions, gifts, sale and clearance.

The discount of the electricity supplier is simply "spitting blood".

As low as 90 percent off, Yu Ebao rebates, the next day served, considerate services, affordable prices, and the widely spread "pro, Yo Yo" has become an essential "incision" for singles day.

"Do not stay up late, do not break the warehouse, do not drop the line," double eleven ", we fight with Taobao!" this year's "double eleven" is no longer a monologue of the electricity supplier.

Face

Crazy, entity shop also hold can not live.

In order to seize the market, the traditional department stores and shopping malls have turned a cold shoulder this year to take the initiative to attack.

Vow to divide a piece of "double eleven" cake, the promotion of the entity store and the electricity supplier has started to fight against the battle.

In November 3rd, reporters at Ginza Mall East City store saw "double eleven" promotion content full of the entire mall, the discount rate is also very large.

The staff told reporters that the discount rate is unprecedented, and can be comparable with the promotion of the Spring Festival.

"This 11.11 Shopping Festival, we have been well prepared, discount sales began in November 1st, compared with the electricity supplier fully early 10 days, occupy the market."

In addition, Ginza mall has prepared various performances: Cosplay, 3D exhibition, dream balloon, makeup show, parent child interaction, so that people can feel the intention of shopping mall while shopping.

"Interactive programs like this can't be achieved by any electricity supplier.

We make full use of resources to enable people to get out of their homes and experience the pleasure of shopping.

Online and offline there are competition and cooperation.

In fact, in this "competition", although the smell of smoke is even stronger, the festival has become the "pushing force" of the two sides.

The Ginza mall is working with e-commerce giant Alibaba to sell online vouchers and sell it with the "double eleven" venue of Taobao mobile.

In addition, the slogan "why do we need to copy the tag, hide the tag from Ginza, make the perfect fitting room under your line"?

Suning, who has the comprehensive advantage of online and offline, has broken the unilateral promotion. Since the beginning of October, it has launched the general attack order of Shopping Festival.

In the face of the problem of payment, Suning even claimed that "online and offline payment is fully accessible". It can use traditional cash on delivery (mobile POS payment, cash payment), installment payment, easy PayPal payment, fast payment, online banking payment, online payment of UnionPay, and can also pay directly to stores in Suning stores after experiencing the selected commodities.

Self mentioning and "Haste" is the killer.

In the era of electronic commerce, many people think that stores can not work, and only when the logistics market is discovered is the last mile away from users.

Consumers from the list to the receipt of goods, the fastest only more than 30 minutes to receive the goods.

Everyone has the advantage of who will laugh till the end.

Whether the electricity supplier or shop operator, "double eleven", whether you fight or not, the market is there.

In the past five years, the store merchants have been participating in the competition from confusion and wait-and-see.

Compared with the booming online shopping, traditional stores, supermarkets and other stores have unparalleled advantages: for example, the shopkeeper is more reliable, consumers can buy a reassurance and no worries after sale.

"The harder they play, the cheaper we get."

Zhao Xia, the public, said that whether the electricity supplier or the shop operator ultimately comes down to which is cheap and which quality is good.

"We like the benefits of the people, we must buy cheap and good, no matter how big you do, as long as we can feel the benefits, we will definitely choose you!"

In a random survey, quite a few respondents said they would still choose to go to a physical store if they sold the same price online and offline.

Citizen Zhang Ling told reporters that she saw many brands of shoes and clothes in promotional activities in Zhenhua commercial building, almost the same price that she knew in the shop. She bought several pieces in the physical store.

"Although the Internet is more affordable, the Internet is not necessarily true, it may be highly imitated, the same activity, the entity shop is more at ease."

Many people also say that because they are easy to see and return, they are more convenient to return, so when prices are almost the same, they prefer physical stores.