Chongqing Clothing Exploration Market Leading Road

Here world Clothing and shoes The Xiaobian of the net introduces the way of "change" of Chongqing clothing from the "Chongqing International Fashion Week".

In the last week of Chongqing, neon dancing and stars sparkling, with the holding of "2014 Changan Ford new Mondeo China Chongqing International Fashion Week", 24 intensive fashion conferences were held in 7 days to let the world focus on the mountain city and feel the beauty of fashion of "spiritual landscape and smart neon".

In the eyes of laymen, this event has beautiful fashions and beautiful models, which makes people dizzy. But insiders see that Chongqing's clothing industry is actively changing through structural adjustment and technological innovation. Chongqing's clothing, which has been silent for many years, is once again facing the whole nation.

　　 From costume festival to fashion week

Chongqing clothing exploration market leading Road

"This is the first time that Chongqing has introduced Chongqing's clothing brand in the form of fashion week." Ai Wanzhong, assistant director of the Chongqing Municipal Commission of letters, said before that, the platform for the most concentrated display of the local garment industry was a two-year clothing festival sponsored by the government. As of now, it has successfully held eight sessions.

The first fashion week in Chongqing changed the traditional mode of "the government set up the stage and the enterprise sang the opera". The Chongqing Textile Industry Federation, the Chongqing apparel industry association and the Chongqing Fashion Designers Association jointly sponsored the "2014 Changan Ford new Mondeo China Chongqing International Fashion Week".

Ai Wanzhong said that Chongqing chose to hold the fashion week for the first time in 2014. Data show that last year, Chongqing textile and garment enterprises above Designated Size realized main revenue growth of 13.9%, higher than the national textile industry average growth rate of 2 percentage points, the full caliber sales value of more than 50 billion yuan. In the overall weakness of the garment industry, the profit of Chongqing textile and garment industry increased by 49.12% in the 1-9 months of this year, which is more than 20 percentage points higher than the national average level. The development potential of Chongqing textile and garment enterprises is beginning to show.

"In a sense, the fashion week marks the development of the garment industry in Chongqing, led by the government and transformed into a market oriented one." Zhang Yichao, art director of the fashion week and top ten fashion designer of China, said that Chongqing has become an important clothing design, research and production base in Western China, and is a fashion and creative center for Western clothing culture. So this time, Mao Geping, a famous fashion designer and make-up artist at home and abroad, has helped Chongqing fashion and fashion industry. But in general, the influence of Chongqing's clothing brand is not enough in the whole country. The fashion week is to launch the Chongqing clothing brand better, introduce the famous brands from both the domestic and the world, strengthen the international interaction of the fashion industry in Chongqing, and attract international brands to Chongqing.

Zhang Lin, standing committee member and deputy district head of the Yuzhong Provincial Committee of the CPC, said: "the western commercial radiation center with Monument for Liberation as the business center has attracted many international famous brands to enter the country. This will play a positive role in promoting Chongqing's fashion industry and boosting Chongqing's clothing industry.

　 From everywhere to park concentration

Chongqing garment is developing in a cluster way.

Taking the road of market led development will help expand the scale of Chongqing's clothing industry and enhance brand influence. But Chongqing clothing also needs to go beyond two standard factories and professional parks, which have long troubled the development of Chongqing's garment industry.

Statistics show that at present, there are more than 3800 garment enterprises in Chongqing, and only 200 of them come into scale. Many garment enterprises either rent farmers' houses for factories or rent farmers' land to build temporary factories.

"To solve these problems, we must make small and scattered garment enterprises form a resultant force." Ai Wanzhong said. At present, the Municipal Commission of letters is redeploying the industrial platform according to the characteristics of labor intensive in the textile and garment industry. In the next 5 years, it will form five major production sectors, namely, the core area of urban function, the urban functional expansion area, the new urban development zone, the Northeast Chongqing ecological conservation development zone and the Southeast Chongqing ecological protection zone. The construction and development of the five major textile and garment industrial parks will become an important support for the sustainable development of the textile and garment industry of our city.

The specific plan is to form the industrial cluster of the whole industry chain driven by urban fashion clothing and the other sectors from textile to clothing. Among them, the main city is mainly located in Banan China light textile fashion city and Shang Meng Fashion Industrial Park, and Yubei City garment industry city, mainly in the city fashion dress design, research and development and processing, and trade; the new development area of the city is dominated by the upstream textile industry, and the largest textile industry base in Western China is built in Hechuan and Jiangjin; the Northeast Chongqing ecological conservation development area takes Wanzhou as the center, builds the textile city in the Three Gorges Reservoir area of Northeast Chongqing; takes the Qianjiang as the center in the Southeast Chongqing ecological protection area, undertakes the processing of cocoon and silk, and relies on the national minority culture, develops the characteristic clothing clothing product.

"Through the creation of these five major industrial sectors, the clothing industry in Chongqing is expected to invest around 20 billion yuan in return for the sales revenue of around 50 billion yuan." Ai Wanzhong said.

Speaking of this fashion week, Zhang Yichao said with delight: "from the more than 30 brands of Chongqing, such as the golden Kola, Yi Ti, A&S, winter feather, ya ya, baby pig, tree king, Duan Ji, Shu, Ziyun and Kim jazz, the Chongqing clothing industry has been transformed from the original promotion to the display of brand culture, the promotion of brand value and the extension of brand connotation, thus forming an intensive development plate for men's clothing, women's wear, children's wear, old age clothes and down garments, and many of them have emerged as famous brands in China."

　　 From training talents to employing talents

Chongqing clothing opens its original design path

Chongqing local clothing brand Has been constrained by talent, according to the plan, in the next five years, Chongqing textile and clothing to increase sales revenue of 50 billion yuan, the demand for talent will be greater.

Many colleges and universities in Chongqing have textile and clothing major, but there is no platform for docking with enterprises. On the one hand, enterprises lack talents and lack works; on the other hand, students are creative, but products are hard to market. The "Chongqing International Fashion Week" was held to solve these two problems. As the important content of the "Chongqing International Fashion Week", the "Chongqing college student costume design competition for new people" has been whirlwind in the fashion design institutes of Chongqing. More than 100 contestants from 12 colleges and universities in Sichuan Fine Art Institute, School of design and art, Southwestern University textile and Fashion Institute, Chongqing Normal University Academy of Fine Arts and so on, have displayed the design works, and the "top ten newcomers" who have emerged from the exhibition have made special releases on fashion week.

Chongqing is an important part of Western China. clothing The design and production base and one of the ten major wholesale markets for clothing are the fashion and creative centers in the West leading the fashion culture. It is very important to increase the training of local talents. "Chongqing International Fashion Week" invites Wu Xuekai, Zhang Yichao and Wang Hongying, the famous fashion designer He Guozheng of Hongkong, the chief designer Pan Yiliang of Taiwan, the famous local designer Wang Hongying, the famous international fashion designer, the fashion artist I Kathdi, and the famous Chinese make-up master.