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Red Beans Weigh Heavily Into Telecom Industry To Detonate " Smart Clothing " New Fashion.

2014/12/3 20:50:00 34

Red BeansTelecommunicationsSmart Clothing

The Ministry of industry and information technology has issued fourth batch of pilot approvals for mobile communications resale business to 8 private enterprises, and the red bean group ranks among the first in the national textile and garment industry. As a large private enterprise with traditional underwear, the red bean group has been occupying half of the garment industry. This time, the list of pilot enterprises has been selected as the role of virtual operators, opening up the road of industrialization and informatization integration, which is beyond the expectation of the industry. In November 25th, the "red bean group two integration" to promote the meeting and the red bean telecommunications conference, the red bean group from the perspective of the two integration of garment industry in-depth analysis, put forward the concept of "smart clothing", attracted much attention, and in the textile industry has created a new trend.

The red bean group has more than 3000 stores in the whole country, and 75% in Jiangsu, Zhejiang and Shanghai. It has thousands of cooperative enterprises, 1400 platform members, 4 million member customers and more than 20 thousand employees, all of which are likely to become the customers of the future red bean group's two integration of telecom business. For small enterprises, the telecom business needs to be added quickly to make up for the ceiling of development. But for a large volume enterprise, obtaining the license does not mean that the scale should be developed at once. The search mode is the first.

At the beginning of the layout, the red bean group has been exploring the mobile resale mode of the red bean. Mobile communication resale business pilot is an important measure to promote the further entry of private capital into the telecommunications industry in China. At present, the experts believe that the 33 virtual operators are mainly divided into three types, which are based on industry applications, traditional channel operators and close channel agents, large traditional mobile channel providers, Internet or mobile Internet. The red bean group telecommunication business takes the enterprise group customer as the main target market, and resolves to be the promoter of the two integration and the demonstrator of the intelligent enterprise. And how to effectively integrate the garment industry with the virtual operators, the red bean group has become the fourth new type and new mode by combining other main business types, and has launched the concept of "smart clothing" which integrates video surveillance, RFID (radio frequency identification technology) and intelligent wear.

1 people manage 100 stores' cashiers, 1 people manage 100 power systems, 1 people patrol shops for 16 stores, 24 hours security watch, 24 hours online guidance display, complaint handling, personnel image, data updated every minute and second. These are all " Smart clothing The scene depicted to us. At present, the "smart clothing" project is in progress. At the present stage, the red bean group mainly supports the application of clothing industry O2O, store management, supply chain management, big data analysis and so on, mainly through video surveillance, cloud terminal and Internet of things technology. On the basis of the trial approval of the first phase of the video surveillance project of the 88 stores, the red bean company under the red bean group has now promoted the two phase project, and nearly 300 stores' supervision projects are being implemented; there are nearly 150 stores that are being implemented by the red bean home company. RFID, the pilot phase has also been preliminarily completed. The hardware and equipment spanformation, data platform and other software planning and utilization of the pilot shops have been in place. More than 70 thousand labels have been produced and labelling, and the training of stores and warehouses and management personnel has been completed. The store is now accelerating. RFID device Laying point plan and expanding all categories labelling.

The unknown is far greater than the known one. The red bean group is a national two level deep integration demonstration enterprise. The virtual operator is the next step for the long-term planning of the clothing industry. As the second ID card, the mobile phone terminal is an important source of data collection points. In the era of big data, who holds data, who can react quickly, cater to the consumers and take the lead in the industry. Further development of the red bean group Textile and clothing A series of information products in the industry, such as mobile OA, mobile card, red bean wisdom community and so on. In the future, the red bean group will first realize the networked customer acquisition mode, the digital expansion mode and the intelligent cross selling capability through the development of mobile resale business over the past two years and the construction of the group information platform. Secondly, on the basis of this, the scale effect will be formed to effectively integrate and expand the information business of the upstream and downstream industry chain enterprises. Integrating China's textile material trading platform and red bean shopping mall, we will build a B2B2C integration platform for smart equipment manufacturers to make industry applications for traditional enterprises, and promote the full participation of enterprises and individual customers in the apparel textile industry chain, and create the value of the upstream and downstream links of the industrial chain.

The concept of "smart clothing" is one of the distinctive mobile resale models explored by the red bean. It is not only organically combined with the original industry of the red bean group, but also innovates the existing mode of the garment industry with the new method, which is fully affirmed by the participating leaders. At the meeting, the experts also suggested that the red bean group, with the help of the information demonstration effect, will promote the industrial upgrading and spanformation of the red bean group with information technology, and gradually realize the long-term development goal of intelligent red bean. Develop into the two integration and promotion platform of China's textile and garment industry, and create the first brand of enterprise information in virtual operators.

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