Industrial Chain Segmentation Usher In The Golden Age Of Chinese Men's Wear Market

　　 Financial crisis prompted men's clothing industry chain integration triggered a change

The surging tide of global financial crisis has caused heavy losses to all trades and professions. A series of authoritative figures seem to be telling the difficulties that all walks of life are facing.

The economic crisis seems to be a pessimistic situation, but is it true? In the past, every change will bring about new changes. Crises and opportunities have always been common progress. We are always complaining about the market saturation and the fewer opportunities, but most of us fail to see the mystery of the market and miss the opportunity when the opportunity comes. In the face of this new turmoil, what will happen to the men's clothing industry? Men's wear industry The arrival of the economic crisis is just the beginning. As long as we can understand the context of the market and seize opportunities, the growth of sales will be the result of success.

In the domestic market, men's main customers are mostly men who work steadily and have a mature economic foundation. This group is much more tolerant to the financial crisis than consumers in overseas overdraft economies, so this financial crisis has not hit the domestic men's clothing industry very much. Men's wear Not only did we not lose the market, but also brought new changes on the original consumption base: the financial crisis freed the busy men in the past from the intense and intense life, and had more leisure time. They began to turn their attention to the time outside the work, and their life also differentiated from a single work scenario, such as holiday, entertainment Party, home relaxation and so on. According to the change of occasions, men's clothing is changed from single business formal dress to all kinds of clothes suitable for different occasions. Men's consumption is also transformed from passive consumption of original wife or others to active consumption.

In the face of the growing demand for men's clothing, what reason do we have to say that there is no opportunity for the market to be saturated? The expansion of consumer demand is a great driving force for the market. What the crisis brings to us is a bigger one. Men's wear market How to seize this opportunity will be the key to the next development of men's clothing industry.

The demand of consumers is being refined, and men's clothing will also usher in a new situation of comprehensive industrial segmentation. Men's clothing has not been able to catch up with the development standard of women's clothing. Nowadays, women's clothing is not only changeable in style, but also functional. They can get enough choices in rich products, while domestic men are relatively conservative and have no leisure to take care of their lives. Business casual wear A few simple categories. The opportunity created by the financial crisis will break this deadlock and create new clothing needs. Besides formal dress, it will refine men's casual wear, dress, household clothing, and even create various clothing categories that are subdivided according to men's life scenes, such as riding, drinking, golf and so on. Once these industrial chain subdivisions meet the needs of the market, Men's wear market It will usher in the golden age.