Outdoor Products Market Is Booming.

With the improvement of people's living standards, sports have become a way of life. From the beginning of the simple sports activities to the outdoor hiking, to the rapid development of running and riding, the Chinese movement is developing towards the trend of fashion, bringing new development opportunities for the sports industry enterprises. The sports industry needs a deep insight into the current trend and hot spots in the market, grasping the direction of its own development, and keeping the life style of the consumer constantly, in order to maintain the vitality of the brand.

At present, "

"The market is showing explosive growth, and the industry around running is in the market trend.

Data show that at present, the proportion of people running as their sport and leisure mode is 41%, which is the most important form of sports training except for walking. Among them, nearly 33% of the participants took part in running sports in the past year, and nearly 60% took part in the time of three years. It can be seen that quite a few people in the running army have just joined the market, and this market is in a stage of rapid development. More new forces have joined the market, providing great imagination for the market.

If you still think that running is going to sweat in the gym, you are totally wrong.

Today, runners will choose more outdoor environments, such as communities, parks, highways and outskirts. They believe that running is going to "wild". What they need is just a pair of good running shoes and other peripheral running equipment. From this point of view, we can see that there will be great market opportunities for running equipment and clothing.

Although the market for running equipment is very large, the running market is still immature, and 78% of consumers do not choose professional running equipment. Generally speaking, they are more casual.

Consumers who use professional running equipment also focus on basic products such as running shoes, socks, kettle and so on, such as professional underwear, glasses, etc.

However, the current situation also illustrates the existence of market opportunities. With the constant upgrading and evolution of runners, the equipment is equipped.

It will be a trend in the future.

From the consumer's acceptance of running equipment brand, foreign brands are better, but as long as the price is reasonable or the brand is hard enough, the domestic brand is also acceptable to consumers.

The market of running equipment is very large. As an emerging market, it has fast development speed and great potential, but its maturity is low. Enterprises need to grasp the market trend quickly, accurately and firmly, and quickly find opportunities in the market and see opportunities in the market.

There are two kinds of strategies for enterprises:

1, give priority to those who are relatively mature runners, and form word-of-mouth in these heavy users, which will affect those "new runners" in the future.

2, with the development trend of the market, we should create an entry brand for beginners, so that the "new race" people can see their professional equipment.

The two way is the same goal, but the strategic path is different. The former is more difficult and more challenging. The latter way is more pragmatic, that is, seize the rising trend of the market and avoid the competition of the professional brand, more like the strategy of the outdoor sports brand Pathfinder, and the initial market needs certain cultivation and waiting. When the market breaks out, the brand will also be driven by rocket speed.