Tang Feng: We Must Control Many Brands To Split The Silk.

Reporter: now there are lotus high-end high-end series, and at the same time, there are many brands such as split silk and children's clothing, designer brand, men's brand, non pool, medium and multiple brands. What's the development direction of these brands?

Tang Da Feng: the growth of a brand is the process of finding and proving each other with the customers.

Lian can do more than half a year's trial in 2014, and the price is higher. It is an upgraded version of rash and silk. But Lian can also visit the flagship store's iron powder frequently.

If it is divided into two shops and two brands, this part of users needs to jump back and forth in two flagship stores, and two of the freight will be paid.

And now Tmall's new store is getting harder to get traffic, so it's coming back to the flagship store to become a high-end series.

But at the same time, Lian can also exist as an independent brand. This month, vip.com's sales contribution to new products began to increase.

The price, style and the three elements of the children's clothing are very match, so the development is faster.

In 2014, sales of children's clothing for half a year were less than 5 million, and this year's team made a bet that I would rush over 30 million.

In the Tmall activities in March 6th, there was no resource for children's clothing, and the number of children's clothing was ranked twenty-sixth by user support.

The same is true for other brands such as non pool, location, Angel City, Ladyangel and so on. These brands will realize self operation and decide the direction of brand under the insistence of the team.

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It is a very interesting process to find and wait for customers who can resonate, but don't worry, don't let a child who is still babbling at home earn money to support his family.

Reporter: what is the strategic significance of purchasing angel? Is it merely to expand the market share to prepare for the listing? Is there any other consideration?

Tang Feng Feng: this problem has been mentioned. In fact, the company has been a silly mouse in front of it.

This is also related to my own character. I always do things intuitively, and I don't care much about gains and losses.

The word "strategy" was learned only last year. It was not in my thesaurus before.

Cracking the silk is the first brand of Internet women's wear brand, and the first attempt by Internet brands to buy it.

We really want to make all kinds of first attempts.

We are also very ignorant about the acquisition of angel city. The most important test for us is the acquisition.

1, Taobao and Tmall are two different customer paths. It will take a long time to complete the pfer from C store to B store, especially through full listing audits.

The C store in angel city is pferred to B store. It is the first case of personal pfer company in Taobao Tmall history, which lasted for 9 months.

Many senior executives of Ali have made many efforts to this end.

2, a brand's soul shaping process must be very careful.

To have a soul, but to get rid of the symbolic characteristics of individuals, we need to reduce dependence on models from the beginning.

3, it is a very thorny problem for the stock that the brand originally retained.

A brand needs healthy development. It absolutely needs to solve the inventory problem and put it on the spot.

Fortunately, everything will move towards a more benign direction.

Tang Feng Feng: Yes.

But it's not necessarily acquisition. I prefer it.

The mode of joint establishment of joint ventures or the mode of stock participation.

For example, we may cooperate with sports brands or outdoor brands, and some independent style aggressive designers are our partners. We are very looking forward to this is a new chapter.

Cracking down on silk is only a small enterprise. It reflects the coming of a new generation of opportunities. How did a group of cock silk start from scratch, feed 800 people, pay hundreds of millions of taxes, make several brands that bring strong emotions, and share millions of buyers with youth.