"618": Another Shopping Day For All?

On the scene, Jingdong and Gome were very happy, and all the electronic business platforms were coming together.

"Low price, big promotion, Jilting, explosive products..."

People can not help itching, create a similar "double eleven" shopping atmosphere, as if the public can steal pleasure, watch the fire.

Another point of view, if Jingdong and Gome two behind the total good, consumers in the two websites after the price satisfaction left, Liu Qiangdong and Wang Junzhou also laughed behind.

For the "global purchase" of Jingdong that just launched on April 15th, the "618" promotion is the biggest challenge on its line. How can Tmall and Amazon leave him at such an opportunity?

Since 2014, Tmall's "Tmall international", Amazon's "offshore outsourcing" and Jingdong's "global purchase" business have been fully launched, and the cross-border business of major e-commerce platforms are expanding in a crazy way.

The Tmall's "618 years' big promotion" has been blocking Jingdong's "global purchase". It is only a "618" gimmick. It has recently worked with Germany, South Korea and France to promote the sale of overseas supermarkets.

Three major e-commerce promotion categories are very comprehensive, maternal and child, home,

There are promotional discounts for food and other products. Jingdong has pushed 6.18 yuan, 61.8 yuan and 618 yuan to sweep goods, while Tmall and Amazon have launched multi product discount.

Apart from the three big tycoons, vertical service providers also want to get a slice of the "sea rush" across the border. Jumei.com and No. 1 store launched the "fast duty free shop" and "No. 1 store import hall", which focus on sales promotion, skin care and makeup.

On the bar

In 2014, Gome online total trading volume (GMV) increased by 5 times compared to the same period last year, and the order volume of mobile clients increased 12 times than usual. The sweetness of bundling marketing is obvious.

This year, Gome still "killed" Jingdong.

Last year, "Jingdong lost money" marketing style, this year's promotional activities still include some of the direct price parity of Jingdong - "over a certain East compensation 300".

In addition to Gome, No. 1 store 618 promotional activities are also "teasing" Jingdong - 618 "low price defense Dongdong".

In addition to these two big platforms and Jingdong PK platforms, vip.com,

Dangdang and Amazon are waiting for action.

Fast track Research Institute Dean, senior Internet analyst, Ding Dao division analysis, 618 has become the second "double eleven", because the participation of many e-commerce enterprises, influence and sales also gradually and "double eleven" match.

To cope with the Bundling Strategy of Gome and the first store, Jingdong is pushing the strategy of "wide and complete". The global purchase, finance, Jingdong home and Jingdong have made many rounds of Jingdong business segments, and have also been jointly promoted by QQ and WeChat.

In the face of the trend of "lower than price", suning.com curve has increased user experience and gained consumers' favor. Suning.com officials have revealed that Suning has implemented nationwide home appliances delivery and integration services, that is, couriers who deliver door-to-door products are all skilled.

In addition, suning.com is trying to promote a new service -- "helping customers get home", all users who have repair and return requirements for 3C products, Suning express masters can act as "runners" to pick up parts, eliminating the trouble of users going out for repairs and testing.

Zheng Chunhui, senior analyst at speed road network, held reservations: "the 618 activity was affected by the annual promotion after 5.1, and the overall price was obviously higher. To form" double eleven ", there were many reasons. In the first half of the year, sales were more intensive, and new products were mostly released.