Exhibition And Docking Promote Northern Guangdong

"Guangzhou white horse into Shandong" series of activities were held in Shandong Linyi Huafeng International Garment City and Ji'nan Kou Kou clothing market.

The white horse carries more than 100 hundred new season fashion costumes to Shandong, and more than 70 excellent white horse brand merchants go to the local supply and demand conference.

Zhang Jin, deputy general manager of Guangzhou white horse clothing market Co., Ltd. and Wu Shoukui, general manager of Shandong Huafeng International Garment City, respectively signed the strategic cooperation agreement on behalf of the two markets.

The reporter saw that the climax of the event was the 2015 white horse fashion show of 25 white horse quality brands.

Cheng Jiuzhou, chairman and general manager of Guangzhou white horse clothing market Co., Ltd., said that the Liuhua clothing trade circle of Guangzhou, as an important clothing distribution center in the country, has the advantage of "original design, single source, direct selling and high-end quality", and is also the core competitiveness of the new normal for the implementation of the "going out" strategy pformation.

At the supply-demand meeting, 107 high-quality brands from white horse appeared with more than 1000 new fashions, attracting the attention of nearly 10000 people in the industry.

The conference set up a miniature T platform for recycling fashion show, showing the charm and strength of the white horse brand. The buyers at the scene showed great interest in this.

According to Baima market, only two brands of "Ying Jia Qi" and "Xi Xi" are in Huafeng International Garment City and Ji'nan Kou Kou.

The daily trading volume is as high as several hundred thousand yuan.

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The buyer can get the information of white horse clothing market, brand information and so on through the white horse official WeChat "pony".

"Internet +" is one of the new strategic core of white horse. Last year, the white horse continued to optimize and upgrade on the basis of B2B mall construction last year. It will implement the plan of WeChat universal powder absorption and strive to make breakthroughs in mobile business.

It is reported that Baima is in the mobile e-commerce channel for a number of innovative research and development, hoping to integrate WeChat, APP and the three party channel buyers resources, through online offline drainage, to enhance the volume of business pactions under the line, to expand business

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Some businessmen say that in the Internet age, the same clothing can be seen on the white horse and other professional websites. How can the wholesale price of solid clothing match the low price of the network? Can we just solve the problem by stagger the category?

According to Cheng Jiuzhou analysis, there are more than 1000 stores and more than 800 brands in the white horse clothing market, and there are six main modes of operation.

The original wholesale market led bulk and goods accounted for nearly 80%, but in the past 10 years, the distribution of Baima clothing market has been greatly reduced, and replaced by franchised, agent, monopoly and other modes.

In recent years, the rapid growth is the retail and electricity supplier mode. Retail accounts for 30% of the white horse, especially before and during the Spring Festival season. Retail sales are great and there are many activities. The electricity supplier is a supplementary means. First, the brand owners set up their own stores on the Internet. The two is the professional market self built platform, which is launched by O2O and B2B, aiming at buyers rather than consumers.

He said that there is a new mode of buying hands, which is very large.

They are dominated by sellers themselves, buying different brands with similar market demands, but the prices are more suitable for local markets.

From the perspective of big ecology, there are many modes of operation, and each brand has different ways of selling and selling.

As a brand maker, considering the demands of the market, there is only one general agent in a general area. The online and offline products are completely different products, which can not impact each other and lead to confusion in the price system.

"High priced customers are in stores, low prices in the network.

In fact, most of the electricity suppliers take seasonal products or special products, and the new ones are few.